
This Week in eCommerce Data: January 15th, 2021
- ArganoUV
- Commerce
- This Week in eCommerce Data

Welcome to the thirty-fourth Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we focus on global ecommerce in 2021, and social media commerce. Plus other ecom news elsewhere!
Key ecommerce data
32.2%
the growth of ecommerce during the holiday season when compared to 2019, totaling $188.2 billion.
39.3%
of all websites are now hosted on WordPress, up from 25% from 2016.
$5 trillion
the forecasted value of global ecommerce in 2021.
108%
increase in sporting goods during the holiday season, the largest increase of the season, followed by home goods (89%).
47%
of Pinterest users shop on the platform, the highest of all social media platforms, compared with Facebook (15%) and Instagram (11%).
$99 billion
the forecasted value of pet ecommerce for 2020.
17%
increase in Target’s holiday sales compared to 2019.