Welcome to the thirty-fourth Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we focus on global ecommerce in 2021, and social media commerce. Plus other ecom news elsewhere!

Key ecommerce data

32.2%

the growth of ecommerce during the holiday season when compared to 2019, totaling $188.2 billion.

39.3%

of all websites are now hosted on WordPress, up from 25% from 2016.

$5 trillion

the forecasted value of global ecommerce in 2021.

108%

increase in sporting goods during the holiday season, the largest increase of the season, followed by home goods (89%).

47%

of Pinterest users shop on the platform, the highest of all social media platforms, compared with Facebook (15%) and Instagram (11%).

$99 billion

the forecasted value of pet ecommerce for 2020.

17%

increase in Target’s holiday sales compared to 2019.