Welcome to the thirty-ninth Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, cross-border shoppers, TikTok spending, and more ecommerce growth. Plus other ecom news elsewhere!

Key ecommerce data

57% of ecom consumers

from every other region buy products from overseas companies, while US ecom consumers mostly buy from American companies.

51% of cross-border shoppers 

expect to spend more on cross-border commerce in the future, as the most popular country to buy from was China.

1.2 billion users

are expected to be active on TikTok by the time the year is out, as it overtakes Facebook in terms of time spent on the platform (21.5 hours on average per month; 17.7 for Facebook) as merchants are seeing mixed results from ads on the platform.

44% of net sales

came from ecommerce for Macy’s during the fourth quarter, thanks to strong holiday demand, despite net sales falling 19% year over year. Ecommerce sales were up 21%.

86% increase

in ecommerce sales of Home Depot during 2020, with 60% of these fulfilled through a physical store.

28.6% spike 

in Lowe’s ecommerce sales during its fourth quarter, higher than what was anticipated by analysts.

15,000 sq ft 

will be the new overall size of the average Best Buy, as the company cuts its footage from the current 27,000 as it focuses on ecommerce.

1st market in Europe

that Facebook Shops rolls out in is the UK, previously limited only to the US. Besides the UK, it is also available to users in Canada.