Welcome to the thirty-eighth Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, growth of ecommerce in January, a L’Oreal checkup. Plus other ecom news elsewhere!

Key ecommerce data

29% growth

of ecommerce sales in January, the highest surge ever recorded for the month, as online sales are being sustained into 2021.

1st

Switzerland came out on top in the UN’s B2C ecommerce index, which measures countries on their “readiness to engage in ecommerce,” with the Netherlands in second place and Denmark in third place.

40% spike

in ecommerce sales for L’Oréal last year, despite an overall drop of 4%.

76%

of consumers who attended a special product drop were very satisfied with the experience, the highest among particular sales events, including flash sales and private sales.

75% of B2Bs

want to be able to do business online, with the pandemic fueling the digital practice.

8-in-10

people have shopped online in China, the world’s largest ecommerce market.

52%

of total retail sales in China are forecast to be made online by the end of 2021.

59.1%

of the world’s ecommerce market is located in Asia, down slightly from 61.3%