Welcome to the twenty-eighth Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we focus on the traditional yearly opening of the holiday shopping season: Thanksgiving, Black Friday, and Cyber Monday. Plus other ecom news elsewhere!

Key ecommerce data

13,000 jobs

how much US ecommerce grew in April compared to early March, just before lockdown measures across the country were put in place. The jump is largely due to increases in online sales, which are comparable to Black Friday figures.

$10.8 billion

the value of sales on Cyber Monday, the biggest ecommerce day ever in US history.

15.1%

the growth in Cyber Monday sales from last year, less than expected during a year where year-to-date comparisons have surged.

$312

the average spend on gifts, decoration and food during Black Friday weekend, down 50% from the previous year.

55%

of annual shopping expenditure has already been spent by consumers going into the final month of the year.

2.8 million

mobile shopping app downloads in a single day on November 27th, breaking a new record for single-day downloads.