Welcome to the thirtieth Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we focus on the fastest-growing ecommerce market, issues with online experiences. Plus other ecom news elsewhere!

Key ecommerce data

36.7%

the rise in ecommerce across Latin America in 2020, the fastest-growing regional market in the world. The fastest-growing country in terms of ecommerce is Argentina, up 79% since last year.

120%

the increase in bike sales compared to last year, leading to shortages lasting at least since next year, and likely into 2022.

309,000

the seasonal increase in staff filling in for the holiday season across Amazon, FedEx, and UPS.

15%

of consumers across the US and Europe are happy with their online shopping experiences.

-1.1%

the fall in total retail sales in November compared to October, reaching $546.5 billion, according to the US Census Bureau.

91%

increase in Costco’s online sales during the fourth quarter, despite plans to double down on brick-and-mortar stores.

10%

of consumers intend to increase the amount of time that they spend in physical stores.

43%

of Lululemon’s sales came from online during its third quarter.

$61,100

the average annual revenue per merchant of Shopify.