Welcome to the 81st Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we look at Cyber Week shoppers, buy now pay later popularity, and reward programs! Plus, other ecommerce news from elsewhere!
 

Key ecommerce data
 

81% of Cyber Week shoppers

did so on Black Friday, just over half did so on Cyber Monday, and 30% shopped on Thanksgiving. 

1/5 holiday shoppers

used buy now, pay later services, of which 22% were Gen Zers, who have found the payment method very popular. 

30-40%

of consumers redeem their reward balances in any given year, making it difficult to measure how truly effective reward programs are. 

132.5 million

unique active users of Mercado Libre, the Latin American ecommerce marketplace, as it acquires payment service provider Redelcom. 

10 million merchants

use Google Pay for Business, which will launch MyShop, allowing retailers to add photos, prices, and descriptions to create online storefronts. 

$3.5 million

the amount of new funding for The List, a new app that connects consumers with global luxury brands for personal discovery. 

30% growth

of Black Friday season sales of Jumia, the Nigerian ecommerce marketplace that covers multiple African countries. 

$4.3 million

the amount raised by former Snap employees for the new conversational commerce startup Whym.