

Welcome to the eleventh Week in eCommerce Data, where Friday begins with a dose of ecommerce data. This week sees big ecommerce gains in the Middle East, BuzzFeed ventures into in-article shopping experiences, more new distribution centers to deal with speeding up delivery times, and much more. Here’s what to make of the data.
Key ecommerce data
25%
the average commission that BuzzFeed is set to receive on sales from the ecommerce platform Bonsai, as the new partnership aims to drive BuzzFeed’s revenue through in-article shopping capabilities.
220%
the increase in ecommerce in the Middle East, including a 917% spike in Carrefour’s online orders in Saudi Arabia, 747% in Egypt, and 257% in the UAE.
10 million
the number of facemasks sold by Gap Inc as it shifts its strategy to include B2B in response to the effects of the pandemic.
43.4%
increase in sales of Amazon during Q2 in North America, while its global revenue grew 33.5%.
3
the number of new distribution centers that Home Depot is set to open in Atlanta as it looks to speed up delivery times.
49%
the growth of Unilever during Q2 , amounting to $2.54 billion.
16%
the size of the slice Amazon has taken from Deliveroo, a food delivery app in the UK, after 15 months of investigation by the Competition & Markets Authority.
12 weeks
the time it will take startups to go live from Facebook’s new accelerator program, as it selects 60 startups from across the EMEA and LATAM regions.
$20 million
the price tag that apparel firm Sunrise Brands paid for the ecommerce operations and IP of RTW Retailwinds.