

Welcome to the 62nd Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we look at millennial attitudes, online strategies, and ecommerce deceleration. Plus other ecom news elsewhere!
Key ecommerce data
72% of millennials
are interested in new connected shopping experiences, such as augmented reality, smart mirrors, voice assistance. In general, 55% of consumers are also interested.
¥205.7 billion
(or $31 billion) the revenue that Alibaba brought in during the three months that ended June, compared with analysts’ estimations of ¥209.4 billion.
$559.2 billion
the total revenue of Walmart during 2020 as it remains the #1 company in the Fortune 500 by revenue after its thriving online strategy.
23.4% deceleration
in revenue for Etsy during Q2 when compared to Q2 in 2020, amid a general slowing of ecommerce growth around the world.
$1 billion
the forecast revenue for the global esports industry in 2021, marking a growth of 14.5% year-on-year, with Chinese ecommerce giant JD.com looking to dominate the space.
80% up from 2020
the rebound of sales at malls, according to Simon Property Group, the largest US mall owner. In the 3 months ending June, occupancy rate was 91.8%, down from 94.4% in 2019.
20% growth
of the US toy industry during the first half of 2021, up $1.7 billion to $11 billion. This is led by sports toys and outdoor toys representing $2.9 billion.
2 million customers less
Wayfair has seen an 18% drop in repeat customers in Q2 when compared to the same time last year.