Welcome to the 65th Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we look at an Afghan ecommerce market that is pivoting to handle aid, inflation in online prices, and spikes in curbside pickup. Plus other ecom news elsewhere!

Key ecommerce data

2018

the year that Aseel launched, the Afghan ecommerce platform (Etsy-esque) that has pivoted to allow international donations of aid to reach families in Kabul.

3.1% inflation

in online prices in July when compared to July 2020, outpacing year-on-year increases of 2.3%. From 2015 to 2019, online prices fell by an average of 3.9% a year.

580%

the spike in curbside pickup as of mid-2021 compared to 2020, as measured by the top 1,000 brands judged by Digital 360.

42%

of Best Buy’s ecommerce orders were picked up by customers at the store, while 60% of its online revenue was fulfilled by stores.

-6%

the drop in Macy’s ecommerce sales in the second quarter when compared to the second quarter of 2020, yet is an increase of 45% when compared to Q2 2019.

$36.62 billion

the current value of social media commerce in the United States, up by 35.8% from 2020.

70%

of ecommerce sales for Dick’s Sporting Goods was fulfilled in its physical stores in the second quarter of 2021.

5.5%

of the total retail turnover in the United Kingdom comes from Amazon, while just 13,500 Amazon stores make sales of at least $100 million.