Welcome to the 63rd Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we look at cart abandonment rates, TikTok potential, and marketplace value. Plus other ecom news elsewhere!
Key ecommerce data
88%
the rate of cart abandonment during 2020 for online retailers, while in the beauty industry that rate is slightly lower at 85%.
689 million
global active users are on TikTok as of January, with the app opening on average 8 times a day, as its marketing potential begins to balloon.
$2.68 trillion
the value of global marketplace sales during 2020, an increase from $2.08 trillion the year before, with Amazon and Taobao driving much of the growth.
8 months ago
since the founding of the Dija, the British competitor to American grocery delivery startup Gopuff, which recently bought the Dija to expand into Europe.
148.8 million orders
reported by Deliveroo in the first half of 2021, double that from the same time last year, as appetite for food deliveries remains strong.
26% of Brits
currently use food and drink subscription box services, which reported the highest growth year-on-year in 2020 to $1.4 billion, and forecast to reach $2.1 billion by 2025.
98% of consumers
cancel their product subscription within the first year in the UK. With the average shopper canceling after 5.3 months, and shoppers over 55 are the most loyal.
