
This Week in eCommerce Data: April 16th, 2021
- ArganoUV
- Commerce
- This Week in eCommerce Data

Welcome to the 46th Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we log in to social commerce to check its value, and digital-only fast food restaurants. Plus other ecom news elsewhere!
Key ecommerce data
$38 billion
the value of social media commerce (also known as social commerce) – a growing importance of ecommerce – in 2020, representing a growth of 35%. Experts expect social commerce to reach $50 billion within 2 years.
The first
digital-only Taco Bell in the US is set to open in Times Square, with customers able to place orders online ahead of their visit, with a separate entrance for mobile and delivery orders.
10 livestreams a week
women’s clothing company Betabrand pivots to center their commerce strategy towards livestream.
250% rise
in Dick’s Sporting Goods’ curbside and click and collect sales in 2020 when compared to 2019, which drove a 57% increase in ecommerce for the year.
10-30% drop
in fast-fashion sales within the next 5-10 years, according to analysts in the industry, as consumers shift to more sustainable clothing options.
9% of grocery shopping
is expected to be done online, which if happens, would mean the industry retaining up to 80% of the digital gains made during peak pandemic.
$465 billion
the forecasted value of European ecommerce in 2021, representing a 30% hike due to the pandemic.
30% spike in revenue
the expected increase for furniture retailers that implement visual search capabilities.