Welcome to the 46th Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we log in to social commerce to check its value, and digital-only fast food restaurants. Plus other ecom news elsewhere!

Key ecommerce data

$38 billion

the value of social media commerce (also known as social commerce) – a growing importance of ecommerce – in 2020, representing a growth of 35%. Experts expect social commerce to reach $50 billion within 2 years.

The first

digital-only Taco Bell in the US is set to open in Times Square, with customers able to place orders online ahead of their visit, with a separate entrance for mobile and delivery orders.

10 livestreams a week

women’s clothing company Betabrand pivots to center their commerce strategy towards livestream.

250% rise

in Dick’s Sporting Goods’ curbside and click and collect sales in 2020 when compared to 2019, which drove a 57% increase in ecommerce for the year.

10-30% drop

in fast-fashion sales within the next 5-10 years, according to analysts in the industry, as consumers shift to more sustainable clothing options.

9% of grocery shopping

is expected to be done online, which if happens, would mean the industry retaining up to 80% of the digital gains made during peak pandemic.

$465 billion

the forecasted value of European ecommerce in 2021, representing a 30% hike due to the pandemic.

30% spike in revenue

the expected increase for furniture retailers that implement visual search capabilities.