Welcome to the 46th Week in eCommerce Data, where Friday begins with a dose of ecommerce data. In this week’s roundup, we log in to social commerce to check its value, and digital-only fast food restaurants. Plus other ecom news elsewhere!
Key ecommerce data
the value of social media commerce (also known as social commerce) – a growing importance of ecommerce – in 2020, representing a growth of 35%. Experts expect social commerce to reach $50 billion within 2 years.
digital-only Taco Bell in the US is set to open in Times Square, with customers able to place orders online ahead of their visit, with a separate entrance for mobile and delivery orders.
women’s clothing company Betabrand pivots to center their commerce strategy towards livestream.
in Dick’s Sporting Goods’ curbside and click and collect sales in 2020 when compared to 2019, which drove a 57% increase in ecommerce for the year.
in fast-fashion sales within the next 5-10 years, according to analysts in the industry, as consumers shift to more sustainable clothing options.
is expected to be done online, which if happens, would mean the industry retaining up to 80% of the digital gains made during peak pandemic.
the forecasted value of European ecommerce in 2021, representing a 30% hike due to the pandemic.
the expected increase for furniture retailers that implement visual search capabilities.