Within the meteoric rise of ecommerce is a battle that is being fought between two competing methods wanting people’s attention: the laptop and the mobile.
A couple of years ago mobile ecommerce sales represented 34.5% of total ecommerce. Next year, mobile ecommerce sales are set to breach the halfway milestone and reach 54%.
Retailers and brands know the trajectory and have responded accordingly. They know that having their ecom shop fit for mobile is a prerequisite for a strong ecommerce strategy. Because if almost half of all your online customers are coming from the small rectangular screen, they’re going to expect that they’ll be able to shop smoothly on it, just like they can on the laptop.
And so to fill this necessity, tech platforms have been built and optimized other the years to aid brands and boost their mobile shopping experiences – with the aim of increasing sales and strengthening brand loyalty.
Among these tech platforms is Adobe Experience Manager, the digital experience platform that packs a lot of capabilities into a centrally managed space. And one of its features is aptly named Mobile, which is part of AEM’s multi-channel digital platform.
Adobe Experience Manager Mobile
Within the platform, Mobile provides various methods for the creation and maintenance of mobile apps, highlighted by its flexibility in deployment, which means enabling businesses to take advantage of multiple content sources.
So what is the process of building a new mobile app on AEM Mobile?
The creation requires a cohesion among different teams that are going to be working on it. And within the platform, it has areas for these different roles: the administrator, the developer, and the author.
This team is responsible for adding a new mobile app into the platform’s catalog. This can be done by creating the application with the creation wizard, or alternatively by importing an already existing app.
If it’s an entirely new application via the wizard, you’re able to choose from one of the app templates provided by the out-of-the-box samples that were created by Adobe Experience Manager’s very own developers.
Then it’s time for the devs to get to grips with the app and build in custom web templates and web components, of which they are, of course, optimized for mobile, but also are able to talk to the device and to other AEM servers to omnichannel service end-points.
In order to create deep digital experiences inside of the app, once the developers are done, it’s over to the Author.
Over to the creative folk, the marketers (or as Adobe calls them the “authors”) who pour in the content to the wonderfully constructed infrastructure that the developers had built. The power of the word is supplemented by simple to use drag-and-drop components and media inputs using images and videos. And when it’s all done, the apps created in AEM Mobile can then be integrated with other platforms of the Adobe Marketing Cloud family.