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The Vroom Boom: The Acceleration of Vehicle Commerce (V-Commerce)

The Vroom Boom: The Acceleration of Vehicle Commerce (V-Commerce)

For those of us non-gearheads, it appears as if vehicles are slowly undergoing a transformation from machinery to computers.

Where once you’d lift a stick, wind down your windows, and move your head when you’re attempting to park, technology has come to replace many aspects of driving.

The Vroom Boom: The Acceleration of Vehicle Commerce (V-Commerce)And now, building on top of this automatic assistance is something else. The computerized car is becoming commercialized.

Automakers are increasingly warming to building vehicle commerce (also known as v-commerce), integrating the vehicles tech with credit card companies and convenience.

Fresh research has discovered a possible lucrative road ahead. According to Ptolemus Consulting Group – which focuses on autonomous vehicles – by the end of this decade there will be 600 million vehicles making in-car transactions, accounting for half a trillion dollars. Trillion!

The vast majority of v-commerce is forecast to initially come from parking payments, toll payments, and fuel payments, before broadening the view of availability to a point where paying for food and drink, groceries, electric vehicle charging, and content subscriptions will become possible – without leaving the driver’s seat.

Tesla has announced that it is likely to roll out automated technology via subscription which would provide extra space for v-commerce growth. Yet it’s not only Tesla that’s advancing. Car IQ (a payment solution developed for vehicles) and Discover (a financial service company) have partnered to build a v-commerce payment platform.

The Vroom Boom: The Acceleration of Vehicle Commerce (V-Commerce)These primary movers are likely going to be joined by other competitors in the near future if the emerging ecommerce channel is seen as an adventurous terrain to venture into.

V-commerce presents more space for ecommerce platforms – such as the superpower Salesforce Commerce Cloud – and content management systems – like the powerfully personalizable Adobe Experience Manager – to play in; to expand their specialities and tailor digital solutions for an emerging online market.

PS: ArganoUV is one of the world’s leading Salesforce Commerce Cloud development & strategy teams and Adobe Experience Manager integrators. Contact us to see how we can work together.

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