For those of us non-gearheads, it appears as if vehicles are slowly undergoing a transformation from machinery to computers.
Where once you’d lift a stick, wind down your windows, and move your head when you’re attempting to park, technology has come to replace many aspects of driving.
And now, building on top of this automatic assistance is something else. The computerized car is becoming commercialized.
Automakers are increasingly warming to building vehicle commerce (also known as v-commerce), integrating the vehicles tech with credit card companies and convenience.
Fresh research has discovered a possible lucrative road ahead. According to Ptolemus Consulting Group – which focuses on autonomous vehicles – by the end of this decade there will be 600 million vehicles making in-car transactions, accounting for half a trillion dollars. Trillion!
The vast majority of v-commerce is forecast to initially come from parking payments, toll payments, and fuel payments, before broadening the view of availability to a point where paying for food and drink, groceries, electric vehicle charging, and content subscriptions will become possible – without leaving the driver’s seat.
Tesla has announced that it is likely to roll out automated technology via subscription which would provide extra space for v-commerce growth. Yet it’s not only Tesla that’s advancing. Car IQ (a payment solution developed for vehicles) and Discover (a financial service company) have partnered to build a v-commerce payment platform.
These primary movers are likely going to be joined by other competitors in the near future if the emerging ecommerce channel is seen as an adventurous terrain to venture into.
V-commerce presents more space for ecommerce platforms – such as the superpower Salesforce Commerce Cloud – and content management systems – like the powerfully personalizable Adobe Experience Manager – to play in; to expand their specialities and tailor digital solutions for an emerging online market.
PS: ArganoUV is one of the world’s leading Salesforce Commerce Cloud development & strategy teams and Adobe Experience Manager integrators. Contact us to see how we can work together.