The great state of Oklahoma, where the buffalo roam and wilderness populate the mountainous region. Home to approximately 4 million Oklahomans, the state decided to completely rethink their approach to how its residents get access to government service information.
They looked across the landscape of the digital world and took note of which content management system the very best companies across all sectors use to power and strengthen their digital experiences.
And when the state decided to carry out a web modernization project, they went with the content king, Adobe Experience Manager. And this has been an interesting move. That’s because deep considerations among the public sector towards how to manage digital content, and how to optimize it for its users to access easier and more effectively, has rarely been considered up until now.
Think about your own experiences with public sector sites. You’ve probably searched across multiple web destinations related to your healthcare, DMV services, resources for small businesses, etc. There’s so much inconsistency and uneven experiences across them all. Plus, during a pandemic, what is more important to government agencies than crystal clear communication in the most accessible way that enables better engagement?
Not only is Oklahoma looking towards best-in-class digital solutions, but they’re also aiming to be at the forefront for other states to follow.
It’s AEM web modernization project is particularly pertinent to now because its website provides all access to all services that are provided for those home to Oklahoma. There is one central hub for all queries and needs.
In fact, the state is utilizing the entire Adobe Experience Cloud family to transform every aspect of their digital landscape. They now use:
- Adobe Experience Manager to create and manage its digital experiences on both desktop and mobile
- Adobe Analytics to help the state analyze and understand the online journeys of its residents on the site so that it can use the insights to tweak and optimize them
- Adobe Target is used to provide personalization capabilities
- Adobe Campaign will now lead the campaign to coordinate messages across text, email and push notifications
- Adobe Sign supports remote workers by providing the ability for automated electronic signatures for the contactless processing of documents
- Adobe Commerce Cloud is set to help the state provide a strong and consistent payment service across all of its state agencies
- Adobe Sensei powers a set of AI and machine-learning tech to help redefine and optimize digital experiences
“For Oklahomans,” said Matt Pinnell, the Lieutenant Governor of Oklahoma, “we want to set a similarly high bar and compare ourselves not only to other government entities, but to the standard bearers in categories like ecommerce and technology.
“COVID-19 has certainly accelerated the urgency here,” he added, “and our residents are going online even more these days. When they need to connect with our agencies, the expectation is much higher now.
“We want to give them a stellar web experience that works great on smartphones and feels intuitive to their needs. It’s required that we bring multiple state agencies together, rallying around the common goal of improving resident experiences. And with Adobe technologies, we have a foundation to deliver this at scale.”