Salesforce’s out-of-the-box order management system has gone through a round of tweaks and enhancements to further strengthen its ability to support the entire sales lifecycle.
Among the newer features, Salesforce Order Management extends its solutions to support greater international markets, and new localizations. But that’s not all. They feature the Quick Start Commerce for Channels, as well as features for new social media channels.
Ongoing changes like these are attempts to keep pace with the ever-shifting activity and expansion of ecommerce and its related impact on order management systems. “Porches and stoops are dotted with parcels of all sizes, as more shoppers use eCommerce sites instead of traditional brick & mortar stores,” said Kemberly Gong, director of product marketing at Salesforce.
“From flowers to medication to home furnishings, nearly everything can be delivered — and consumers like it that way. But in this all-digital world, the importance of order management has never been so high. A delayed package or inaccurate delivery data could drive a loyal shopper to abandon your brand.”
These latest trends over the last few years (yes, pre-pandemic also) include more robustness to manage the increasing demand of ecommerce; greater transparency surrounding delays to orders; greater pressures in handling the returns process; and the growing use of both click and collect and curbside pickup.
Feature: localizing Salesforce Order Management
Salesforce has localised part of the Salesforce Commerce Cloud solution Salesforce Order Management for even more countries. And as it suggests, this includes handling different currencies, addresses, types of payment, time zones, tax formats, date and number formats – everything you can think of. As of now it supports 35 languages, including right to left languages like Hebrew and Arabic.
This opens up the potential for businesses to branch out into fresh marketplaces yet tied to a centralized platform.
Bennet Yen, VP of product at the apps company FinancialForcesaid that they were excited that “Salesforce has expanded their order management solution to support the B2C global marketplace and provide consumers the ability to purchase goods without leaving social media sites.
“Given the current times, it is more critical than ever that global businesses are able to quickly pivot to online sales and Salesforce Order Management enables them to do so.”
Tony Zorc, CEO of Accounting Seed, said that Salesforce Order Management “works very well with Accounting Seed to handle the financial dimensions of inventory and provide an end to end ERP. The SOM focuses mostly on communications and logistics while Accounting Seed provides the accounting dimension as a complimentary feature set. That’s the white space we fill.”
The Quick Start feature enables customers of Salesforce to roll out Order Management as well as checkout capabilities on social channels within a month. They can publish a unified product catalogue outside of the more traditional commerce store yet without needing to manage a duplicated copy.
The Quick Start extension means that the businesses can engage customers on social media channels, with them being able to view, search, and order products. It doesn’t matter where the customer began the order, Quick Start helps businesses carry out returns and exchanges smoothly and with less friction.
We are witnessing the continuing growth of Salesforce across the world. And to keep in step with that, Salesforce Order Management is bringing current day solutions to the complex issues that affect businesses wherever they are and in however many countries they operate in.
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