The headless, API-first content management system Contentful has just launched two new apps with the ambition to accelerate the design and development of digital experiences.
The two new apps are Contentful Compose and Contentful Launch, which were both created to let authors of content, editors, and planners to design, deliver, and edit content separately, without the need to have a developer sign off on publishing and updating.
In addition, they are integrated with automation processes in order for teams to create, update, and reuse content across every platform.
“You know already that we sit in the midst of the digital-first era,” said Steve Sloan, chief executive officer of Contentful. “One of the things that I think so many people miss right now is that this is sort of a crossing of the Rubicon moment, where companies who embrace this reality and create those compelling experiences will go on and thrive and be the leaders for the future.
“But the opposite is also true: the businesses that are hanging on to doing the way they’ve worked in the past, unfortunately, they’re going away right now.”
It’s funny because just after the birth of Contentful in Berlin, it began by working closely with developers, creating APIs to construct elevated digital experiences. But then they realized that this process also requires the involvement of other teams.
We, as digital shoppers, don’t just want one type of digital experience. We want multiple experiences; one that fits with the right moment.
In order to facilitate other teams joining in the process of building and modifying these experiences, Contentful created these two apps.
Contentful Compose lets editors create and modify pages as well as manage content; Contentful Launch lets editors group content, schedule it for publishing, and manage the connected workflows.
“Not only are we a partner of Contentful, we are also a customer,” said Brian Fletcher, VP of technology at Huge. “We have the chance to work with lots of great platforms and tools, so when it came to building our own site, we had a lot of choices. We chose Contentful to build our own site because it allows our team to push boundaries and not be constrained by technology.
“Compose in particular allows us to quickly make the changes we want to in a very straightforward way and it has really streamlined our process. We look forward to extending these capabilities to our customers so they too can have access to this intuitive, flexible platform.”
Reacting to its own customers, Steve added that “We’re really inspired by everything we see our customers doing. We’re also inspired by everything we see our partners doing. We really think about our partners as sort of our cousins.
“That extension of our family who ensures that our customers around the world are successful as they go through either this journey where you’re taking an already amazing digital experience and adding to it or going through this for the first time.”
These apps are now available to Contentful’s customers who are in its two paid tiers. For those in the Enterprise plan, there is no extra charge for using the apps. For those in the Team plan, there is a charge of $1,995 per month. There is also a 10-day free trial for both tiers, for customers to get a snapshot of what they’re capable of doing.