Paralleling the magnificent rise of digital content is the content management system industry.
You can’t really do anything online in terms of content creation without knowing how to use a content management system – perhaps apart from social media commentating.
Businesses absolutely need a CMS and many of them are constantly in search of new content systems and new ways to enhance them. This in turn has benefited nicely the CMS market. Looking back at 2018, the market size hit $35.9 billion. By 2026 it’s expected to reach $123 billion.
When it comes to the solutions, we all know that there is one dominant system: WordPress, which powers 62% of the market share.
When users appear on your page, they begin their content experience that you have constructed. It is the content that can attract and retain users and encourage them to eventually purchase your brands products or services.
Whether its text, videos, infographics, content provides insight for all users. And if you’re a big business, then that’s a lot of content, and is likely quite complex to organize.
So what exactly is a content management system?
CMSs are used to manage digital content. These content systems allow people to create, publish, and edit content through easy interfaces.
And it’s that ease functionality that is key because content needs to be created and updated constantly to keep up with consumer demands and expectations. Alternatively, old content discourages visitors from continuing their journey with your brand.
Content management systems, or more accurately, the interface of content management systems enables multiple users to handle content. It can manage multiple roles for tasks and create permissions for things like writing and editing.
The importance of a CMS
In order for a business to grow and sustain success, it must tie its capabilities to digital needs and wants. And the importance of CMSs can be summarized as follows:
- Open access: you don’t need to be an expert at programming to use a content management system. There’s no need to know the technical aspects of web development; interfaces are built with the non-technical worker in mind, so the only language you need to know is the one in which you want to write your web content.
- Easy access: you get full control over your digital content with a CMS. You are allowed to provide access to multiple users who are able to write, edit, and update content from their own individual location and devices.
- Clean and quick maintenance: being able to maintain on a regular basis your website is – as we said earlier – a vital part of modern ecommerce websites. It is also key when it comes to optimizing the site and improving the user experience. Page alterations can be made at any time through a CMS. This cuts time and makes websites more cost-effective.
And finally, depending on your business needs and preferences, there is a broad array of content management systems available to set your business straight. Some of the more popular content management systems across the board include WordPress, Shopify, Wix, and Joomla. While popular content management systems of complex capabilities include Adobe Experience Manager and Contentful.
PS: ArganoUV is one of the world’s leading digital products & experiences integrators. Contact us to see how we can work together.
