One of the key components of modern ecommerce, and digital communication in general, is the increasing sophistication of personalization. In today’s consumer world, we are highly catered for in terms of tailor-made digital journeys created by our favorite brands and retailers.
However, the capabilities of personalization have not reached all sectors of commerce equally. Some industries have walked far down the digitally personalized path, such as fashion and retail. Others have yet to fully realize the powerful and potent value of personalization.
One such industry is healthcare.
But word has spread and change is coming. One of the leading technological solutions to be shaking things up is Adobe Experience Manager, the powerfully personal and structured digital experience platform that hosts content for many of the world’s leading brands and retailers.
Last year Adobe went to the HIMSS Global Conference and Exhibition armed with a set of fresh tools for streamlining and optimizing provider-patient experience. AEM’s industry-leading capabilities fits the healthcare industry, given its high efficiency, artificial intelligence, security capabilities, and powerful functionality for personalization – all bringing the latest tech to a vital industry.
And so at HIMSS19 (the Healthcare Information & Management Systems Society), which is the industry’s leading conference, Adobe unrolled its capabilities and offered glimpses of what the future of healthcare could look like to all stakeholders, from providers, political leaders, administrators, and other tech firms.
So what exactly may the future of healthcare look like?
AEM builds on Adobe’s solutions to synthesize and securitize vital personal records of patients – everything from their health records and billing information. It is capable of scheduling software into a powerful, single, comprehensive system, which gets rid of the ineffective, time-consuming, and confusing aspects that exist in current platforms that are used in healthcare.
AEM is also set up to comply with the Health Insurance Portability and Accountability Act (HIPAA) which sets the standards in how to protect sensitive patient data. And so using Adobe is synonymous with ensuring the protection of key data that meets the federal government’s strict standards.
This translates into a smooth consumer experience that can already be found in other industries that are benefiting from Adobe’s modern tech.
Patients benefit from this because it provides their doctor with better access to their health records, resulting in better diagnoses and care, as well as not having to track down previous test results, cutting down on the time doctors spend with paperwork and guesswork when faced with gaps in the knowledge of their patients.
The overall ambition of Adobe is to facilitate better, deeper, and more productive provider-patient relationships. Equipped with the same tools that retailers, footwear, fashion brands and the beauty and cosmetics industry already take advantage of, then both doctors’ offices and hospitals can make the long-needed upgrade and enable them to carry out better experiences and personalized digital campaigns, better care, and safeguard sensitive data.