There are currently a couple of trends that are reshaping the digital landscape. And today we’re going to take a look at a handful of them.
If you’re capable of casting your mind back to pre-pandemic times, there was a survey done of execs, of which 85% believed that having a digital presence was “a nice-to-have” component of business.
Yet ever since the pandemic, digital has not been considered a “nice-to-have.” Digital has become a necessity, a prerequisite for business existence.
The huge customer waves into the digital space have endured, with online shopping spiking and sustaining high levels.
This has inevitably put much pressure on legacy content management systems. And it has given rise to the demand for agile content management.
According to Forrester, around 30% of companies are actively looking to replatform their content management system in order to deliver better digital experiences.
More broadly across the CMS landscape, there have been certain trends to have emerged, which we’re going to tuck into right now.
First trend: high demand for an enterprise content hub
Through APIs, a content hub is capable of separating the editorial section from the customer-facing tech where the content is on display. In addition, they provide space for adaptability for tech teams to iterate on the user-end experience without hindering the editorial workflow.
Enterprise content hubs drive efficiency right through the lifecycle of content. And they also take multiple forms, including one of the more common solutions being digital asset management (DAM).
Second trend: Omnichannel experiences
As Nick Barber, a senior analyst and author of The Forrester Wave for the category Agile Content Management System, put it, “Omnichannel is the rule rather than the exception.” Embracing the strategy of reusing content across devices and channels is part and parcel of agile content management systems.
In the past, companies simply splashed content on their website. Then it was broadened to mobile apps in the advent of smartphones. Now, channel delivery is exponentially more complex. This means connected cars, points of sale, voice assistants, etc. Every touchpoint needs its own content in order to engage consumers.
Third trend: collaborative tools
Content is being considered much more now than before. Its role in business has been brought more to the fore. This necessitates a modern content management system that enables cross-functional collaboration.
Dedicated tools are needed to facilitate intuitive workflows which can do some of the heavy lifting when it comes to creating content, managing it, and delivering it.
Fourth trend: more analytical need
How do you prove the impact of content on a business? Data and analytics! You need a way to measure content and the ability to constantly improve it. Yet content analysis is just one side of the story.
There needs to be a deep dive into real-time data in order to improve the impact of content on a company. Yet likewise, there needs to be an analysis of the content creation process, and here is where an agile content management system comes into play.
Fifth trend: greater flexibility in deployment
The two pillars of the modern successful content management system are extensibility and flexibility. Both front-end and back-end components and structure must be customizable in order to cater for a company’s individual requirements.
Surrounding the greater need for flexibility, there needs to be a support system through training, documentation, and community to leverage tools to elevate a company’s vision.