One of the unwanted consequences of the huge rise in ecommerce since the beginning of the pandemic and worldwide lockdowns has been a corresponding rise in online fraud – something which we have previously reported on.
And to better enforce the strength of protection, the ecommerce platform Salesforce Commerce Cloud comes with a bunch of safety, security, and anti-fraud capabilities, in addition to a whole universe of integrations (which SF Commerce Cloud calls “cartridges” which always reminds me of my inability to keep stock of ink cartridges for my printer).
And now, Salesforce Commerce Cloud has gotten a boost in its safety and security capabilities, thanks to a new third-party product.
Radware – which to me at least sounds like a 1960s fashion store selling tie-dye shirts and denim flares – is a leader of providing cyber security solutions to ecommerce brands, and recently announced that its Bot Manager service is now available for the leading ecommerce platform based out of San Francisco.
Radware Bot Manager safeguards online shoppers and fights against instances that gravely impact the loss of revenue across all APIs, the web, and mobile.
According to its own research, Radware has found that online threats to ecommerce brands and retailers largely take the shape of bad bots, consisting of 27.7%. Bot Manager prevents those cases that could lead to inventory holdups, price scraping, account takeovers, and payment fraud.
It uses IDBA (which stands for Intent-based Deep Behavioral Analysis) in order to understand how online shoppers navigate a company’s website – and app if applicable. It works by blocking these bots that contain malware in real time, including the ones that are able to replicate human behavior online.
“2020 has proven to be a transformative year for ecommerce,” said Pavan Thatha, Radware’s head of bot management solutions. “US online sales reached $73.2 billion in June year over year, up 76.2% compared with $41.5 billion a year earlier. The covid-19 pandemic has retailers vying for market share while consumers shop online from home.
“As many retailers, of all sizes, struggle to keep the business alive, they turn to ecommerce as an effective means of reaching consumers. However, it also attracts malicious bots. While good bots can boost an ecommerce business, malicious bots can do a lot of damage, including denial of service, webs scraping, inventory holding, payment fraud, account takeovers, IP theft, and much more.”