Blurred background image

The Best Features of Salesforce Commerce Cloud: Hypernyms

One of the things we love most about Salesforce Commerce Cloud is the very subtle ways it makes the sales experience and the user experience overall much more optimized for actually resulting in a sale than, well, any other platform we know.

Let’s explore that today by diving into one of the hidden features that helps users find just the product that they want: Hypernyms.

Now, as a language maven, I will confess: I had never heard the word hypernym before. Yes, believe it or not, sometimes that just happens! 

A “hypernym” is a broader category that a noun may be in. Examples:

  • “Animal” is a hypernym of “cat”
  • “Vehicle” is a hypernym of “car”
  • “Ebook Reader” is a hypernym of “Kindle”

Do you see the pattern? Software developers sometimes call this a “is-a” relationship: a car “is a” vehicle.

(Now, just to be unambiguous at the sake of being a bit more confusing, the converse is a “hyponym” — note the “o” instead of the “er” — so, a “cat” is a hyponym of “animal.” In short, the “hypernym” is the broader category and the “hyponym” is the more specific subset.)

With that as background…. Here is something that Salesforce Commerce Cloud does that is awesome: in your product search, it lets you define hypernyms. So, when someone searches for a product — first, it returns any matches. But then after that, it returns more results in the broader category!

So, let’s say, your site sells food. If someone searches for “almonds” — it will return only the almond products. But you could define “nuts” as a hypernym of “almonds” so that, after all 22 of your almond products are returned, it will then display your 86 other nut products.

Or let’s say your site sells electrical items. If someone searches for “Double A Batteries” — it will return all the “Double A Batteries.” But you only have one brand of those, so it will be a mostly empty result. But you can define a “Battery” as a hypernym of “Double A Batteries” so that, after the only Double A Battery result is returned, it then returns other battery results!

This improves the user experience because it instead of returning exactly the item they searched for, it can return related items. Because sometimes people search for something and they don’t actually want that specific item, but something very similar. Just the other day, I searched for “bathroom light fixture e27” but the truth is, I don’t necessarily need an e27 type light fixture in my bathroom; I could be happy with the right e14, not e27, light fixture as well… particularly since they now have color-corrected ‘amber’ lights available as e14 lights as well. We often tend to be a bit flexible in our ecommerce searches, particularly when we’re earlier in the buy cycle. (I may not be flexible in my insistence on human, fire-like lighting everywhere I go, even the bathroom; but I can compromise on other variables in my search queries, and my life, like the screw size.)

Powerful? Yup. A feature that hasn’t yet been discovered by the other leading ecommerce engines? Yup. Another reason why we love Salesforce Commerce Cloud? Yup.

PS: UV is one of the world’s leading Salesforce Commerce Cloud development & strategy teams. Contact us to see how we can work together.

Related Ideas

Read more of our latest thinking of this SFCC.

WordPress with WooCommerce and Salesforce Commerce Cloud: Which is Better for Your Online Store?
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

WordPress with WooCommerce and Salesforce Commerce Cloud: Which is Better for Your Online Store?

And finally, we wrap our heads around the platform that powers 35% of the entire internet:...
Shopify vs Salesforce Commerce Cloud: Which One Should I Choose?
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

Shopify vs Salesforce Commerce Cloud: Which One Should I Choose?

Budget vs planning. Shopify vs SF Commerce Cloud. Which platform is the right for you? [...]

...
Hybris vs Salesforce Commerce Cloud: How Much Customization Do You Want?
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

Hybris vs Salesforce Commerce Cloud: How Much Customization Do You Want?

Hybris vs SF Commerce Cloud: How much customization can your budget afford? [...]

Latest ideas

Our latest thinking on the issues that matter most in the digital industry.

  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

Search Driven Redirects: Another Detail Salesforce Commerce Cloud Got Right

With Search Driven Redirects, your ecommerce store will now have greater control over what customers see on their search results. [...]

  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

What's Great About Salesforce Commerce Cloud: Sorting Orders

Today’s feature to explore of Salesforce Commerce Cloud that helps it stand apart from the competitors is the Sorting Order. The sorting order is a minor feature you usually don’t think...
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

Subscriptions, Salesforce Commerce Cloud & Ordergroove: Effective Synchronicity

By 2023, 75% of all eCommerce sites will offer subscriptions. Which cartridge is UV’s pick to give SF Commerce Cloud that missing functionality? [...]

United Virtualities’ clients love them.

UV has acquired SFCC & AEM specialist dev shop, Sawyer EffectLearn all about it!
How Do I Choose The Right Salesforce Commerce Cloud Tech Partner? Find out in our free eBook, "The Definitive Guide to Choosing The Right SFCC Tech Partner For You"