Two weeks ago the San-Fran fintech company Stripe told the world that it is planning to cozy up with Salesforce to power payments on Commerce Cloud for its new Digital 360 platform.
More specifically, the deal means that Commerce Cloud – which is part of Salesforce’s Digital 360 platform that collectivises commerce, marketing, and other digital products – will be powered by Stripe’s Commerce Cloud Payments, which enables brands and retailers to launch integrated payment capabilities, fast, fast, fast.
Salesforce Commerce Cloud is crafted to bolster a brand’s commerce services spread across the entire digital ecosystem.
Acutely pertinent for successful brands right now is speed, conversions, and personalization. Building on these features that Salesforce Commerce Cloud excels at, Stripe comes with its own strengths in these areas, that will help to bolster conversions with smooth and simplified checkout processes.
Stripe’s payment infrastructure has been built up over its 10-year history and is trusted by hundreds of brands, with many of them being household names. It’s used by Amazon, Spotify, Fitbit, Postmates, Target, the Guardian newspaper, and Fender.
We actually know a lot about Fender’s iconic, fine-tuned guitars that were favorites of the almighty Jimi Hendrix and Stevie Ray Vaughan. United Virtualities has jammed with Fender in the past (which is our nerdy way of saying that we’ve carried out work for Fender’s website).
These brands that use Stripe actually rake in annually more than $1 billion.
So why the Salesforce-Stripe partnership now? Well, again, the timing is vital. Stripe is set to speed up the process of adaptation, in a moment in time where this has become a necessity. Brands and retailers have been frantic to add wider payment capabilities to meet the demands and devices that we have been using for making purchases.
PS: UV is one of the world’s leading Salesforce Commerce Cloud (Demandware) development & strategy teams. Contact us to see how we can work together.