The first half of 2020 witnessed a 109% growth in online fraud, as consumers across the globe have been largely restricted to digital channels to buy goods and services. And as technological advancement breaks new barriers and pushes the borders of ecommerce, so does online fraud, as it adapts and grows increasingly complex like stubbornly determined weeds cropping up in the most concrete of places.
In the battle to combat fraud and strengthen defences, world-class ecommerce platforms, such as Salesforce Commerce Cloud, come equipped with a built-in armory and an army of extensions (or cartridges as SFCC likes to call them).
And that defence has recently gotten stronger thanks to Sift, one of the world’s top digital fraud prevention companies, which uses tech and expertise to build both the trust and safety of brands. They have recently launched a new integration for Salesforce Commerce Cloud, further armoring its heavyweight capabilities.
So what will Sift’s new SFCC integration allow customers to do?
Integration is incredibly fast and allows customers to begin fighting fraud straight away after downloading the SFCC cartridge from the Partner Marketplace.
Sift is able to prevent fraudulent orders via machine-learning models that are updated live, which has been able to reduce online retail fraud by 85%.
Because Sift’s strength in fighting fraud, it reduces the number of false positives, which is when a legitimate purchase is flagged as suspicious, allowing you to approve of a wider array of payment methods to maximize revenue — especially during times of great spending such as holidays.
With the leveraging of the platform, case management, reporting, and automation become streamlined with an interface that is simple to navigate.
And finally, with risk much reduced and with your defensive walls built high, and with Sift’s worldwide network, customers will be able to expand into new locations, new sales channels, and reach out into different product areas. Because opportunities for growth can only be followed successfully once the big question of risk has been tackled — especially when delving into new territory.
Perhaps you already have a tech and dev team that handles your SFCC implementations, but maybe the team’s light in Salesforce experience, or maybe you don’t specialize in software development. In that case, you’d want to team up with an experienced Salesforce Commerce Cloud dev team, who have handled many, many, many… installations for some of the most well-known brands in the world, who know how to fortify your ecommerce website with the latest security and anti-fraud capabilities.
PS: UV is one of the world’s leading Salesforce Commerce Cloud (Demandware) development teams. Contact us to see how we can work together.