Blurred background image

Shopping Season and Beyond: Trends Set to Stick

Shopping Season and Beyond: Trends Set to Stick

Let’s skip over the typical prelude to 99% of ecommerce news articles. The one about Covid-19, the pandemic and lockdowns, the devastating impact on the economy. Damn. I had to mention it to not mention it.

Well, we’re acutely aware of the situation and how our daily lives have had to adapt to new circumstances. The forward march of ecommerce – which had been growing strongly and consistently over the years – has recently been more of a sprint as it gains years of advancement within a few months.

This has made ecommerce an increasingly interesting field to study and analyse – particularly since holiday season is set to start.

So let’s take a short dose of analysis to get a clearer picture of the major shifts that are likely to stick far after the final sales of the holiday season end.

Accelerating ecommerce

Shopping Season and Beyond: Trends Set to StickWe spent just over $136 billion in online shopping in 2007, which rose to just over $601 billion in 2019. That is over a decade of strong and consistent growth.

It’s not that in-store commerce has tumbled – in fact it also continues to drive upwards, and the majority of us continue to prefer in-store shopping to online. But the gap between in-store and online has been closing, and rapidly so since March.

We spent just over $211 billion on online shopping during the second quarter (April to June), representing a spike of 32% from the first quarter (January to March). Results for the third quarter (July to September) are going to be interesting reading, and are expected to be released in two weeks.

But what is likely is that we are going to witness further entrenchment of ecommerce into space formerly occupied by in-store sales. So much so that Salsforce – the parent of Commerce Cloud – expects ecommerce’s share of total retail sales in the US to occupy 30% over the holiday season. 

Beyond the holiday season – under the assumption that slowly, very slowly, the economy will reopen as the initial impact of the pandemic painfully fades – ecommerce is set to continue its tireless entrenchment into the retail space.

Logistics is only logical

Shopping Season and Beyond: Trends Set to StickWith increasing weight put on ecommerce infrastructure, retailers and brands have become severely aware of the resulting logistical challenges – everything from site infrastructure with scaling issues to final-mile delivery operations.

If brands and retailers are seriously looking at building a stronger logistical infrastructure, then they are going to be much better prepared for a heavier increase in traffic. But this also has longer-lasting implications beyond the holiday season. 

If companies build broader infrastructure to deal with extreme cases, then the solutions that it builds are going to remain part of the company’s architecture. So that if something extreme occurs again – let’s say (I’m crossing my fingers while typing this sentence, which is actually extremely difficult to do. Try it!) a stronger wave of the pandemic shuts most of the economy down and all in-store experiences are momentarily stopped. Companies equipped with previously-used tools will be better placed to react quickly and enter difficult situations while keeping a steady ship.

These solutions include upgrading current ecommerce platforms to best-in-class digital solutions such as Salesforce Commerce Cloud, which brings seamless scalability and high personalization powers.

They also include emerging technologies like fixing ecommerce with augmented reality in order to enhance digital shopping experiences.

While logistically speaking, costs of shipping and delivery are going to be suppressed as much as possible, while upgrading last-mile delivery capabilities, as customers will continue to prefer and even expect free delivery.

PS: UV is one of the world’s leading Salesforce Commerce Cloud integrators. Contact us to see how we can work together.

Related Ideas

If you got value from this article, you may enjoy these other articles, as well. We’re always adding value!

The UV Video Podcast | Recursive Business #11: Cassio Lacerda on Salesforce Integrations
  • United Virtualities: We are UV
  • Order Management System + Salesforce Commerce Cloud
  • Salesforce Commerce Cloud
  • Videos

The UV Video Podcast | Recursive Business #11: Cassio Lacerda on Salesforce Integrations

Today, United Virtualities’ chief wordsmith Morgan Friedman jumps onto his personal couch and flings his laptop...
Provide Unlimited Purchasing Possibilities With Salesforce Commerce Cloud’s Endless Aisle
  • United Virtualities: We are UV
  • Salesforce Commerce Cloud

Provide Unlimited Purchasing Possibilities With Salesforce Commerce Cloud’s Endless Aisle

Never leave a customer empty-handed with Salesforce Commerce Cloud’s Endless Aisle application.
Top 10 Kids and Toys Brands That Use Salesforce Commerce Cloud
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

Top 10 Kids and Toys Brands That Use Salesforce Commerce Cloud

These are the top 10 kids and toys brands whose websites are hosted on Salesforce Commerce...

Latest ideas

Our latest thinking about SF Commerce Cloud.

This Week in eCommerce Data: April 9th, 2021
  • United Virtualities: We are UV
  • Commerce
  • This Week in eCommerce Data

This Week in eCommerce Data: April 9th, 2021

This week’s ecommerce round up focuses on extra ecommerce spending during 2020, trends in teen spanding, plus more. ...
Paper in the Clouds: AEM Forms Moves to the Cloud
  • United Virtualities: We are UV
  • Adobe Experience Manager
  • Digital

Paper in the Clouds: AEM Forms Moves to the Cloud

Adobe Experience Manager puts paper in the cloud with its Forms capabilities.
What is the Difference Between a CMS & a DXP?
  • United Virtualities: We are UV
  • Adobe Experience Manager
  • Commerce
  • Contentful

What is the Difference Between a CMS & a DXP?

So what is the difference between a content management system (CMS) and a digital experience platform (DXP)?

How can we achieve
awesomeness together?


UV has acquired SFCC & AEM specialist dev shop, Sawyer EffectLearn all about it!