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Shifts in the Content Management System Market Share

Januarys are ideal moments to look back on the previous 12 months and reflect upon the changes – and constancies – that occurred. 

In that spirit, today we’re going to look back on the content management system industry over the past 12 months from January 2021 to January 2022. 

Of all the content management system platforms, there are only currently nine that take home more than a 1% market share. 

These platforms are: 

65% WordPress  

6.6% Shopify 

2.8% Wix 

2.7% Squarespace 

2.6% Joomla 

2% Drupal 

1.5% Blogger 

1.4% Bitrix 

1% Magento 

Throughout the year, OpenCart did manage to break into the “1% and higher” club – reaching a peak of 1.1% back in May. However, it has since slipped to 0.9% in November and remains there in January 2022. 

So how did the other top 9 content management systems perform throughout 2021 in terms of market share? 

WordPress 

64.1% January  

64.2% February 

64.4% March  

64.6% April  

64.8% May  

64.9% June  

65% July  

65.2% August  

65.2% September  

65.2% October  

65.1% November  

65.1% December  

WordPress has increased in CMS market share since last January by 1%, despite a slight dip lately. Its dominance of the CMS market remains overwhelming. Shifts in the Content Management System Market Share

Shopify 

5.2% January  

5.2% February 

5.3% March  

5.4% April  

5.5% May  

5.5% June  

5.7% July  

5.8% August  

6% September  

6.2% October  

6.4% November  

6.5% December 

Shopify managed to grow its market share by 1.3% throughout the year and remains in second place – although quite some distance away from WordPress. 

Wix 

2.4% January 

2.4% February 

2.4% March 

2.4% April 

2.5% May 

2.5% June 

2.6% July 

2.6% August 

2.6% September 

2.7% October 

2.8% November 

2.9% December 

Wix has seen a moderate increase in its market share by 0.5% since January 2021 and took over both Squarespace, Joomla, and Drupal to claim third place. 

Squarespace 

2.3% January 

2.5% February 

2.5% March 

2.5% April 

2.5% May 

2.6% June 

2.6% July 

2.6% August 

2.6% September 

2.6% October 

2.7% November 

2.7% December 

The battle between Wix, Squarespace, Joomla, and Drupal was exciting throughout 2021, with each one being above the others at certain points in the year. Squarespace started 2021 in fourth place and climbed to third before dropping to fourth again, to end the year where they started – and grew by 0.4%. Shifts in the Content Management System Market Share

Joomla 

3.6% January 

3.5% February 

3.4% March 

3.3% April 

3.3% May 

3.2% June 

3.1% July 

3.1% August 

3% September 

2.9% October 

2.8% November 

2.7% December 

Joomla will be the most disappointed content management system in the top 9 this year. It began 2021 in third place on 3.6% – with more than a 1% difference between it and Wix in fourth spot. Yet Joomla lost out to Wix and Squarespace to end the year in fifth place – losing 1.1% of its market share. 

Drupal 

2.5% January 

2.4% February 

2.4% March 

2.4% April 

2.3% May 

2.3% June 

2.2% July 

2.2% August 

2.2% September 

2.1% October 

2.1% November 

2% December 

Drupal has steadily and consistently been losing its CMS market share throughout the year, beginning on 2.5% in January and ending the year on 2% 

Blogger 

1.6% January 

1.6% February 

1.6% March 

1.5% April 

1.5% May 

1.5% June 

1.4% July 

1.4% August 

1.4% September 

1.4% October 

1.5% November 

1.5% December 

The most consistent content management system in the top 9 if you’re measuring fluctuation in market share. Blogger began the year with a 1.6% share and ended the year with 1.5% after dropping to 1.4% between July and September. 

Bitrix 

1.7% January 

1.7% February 

1.7% March 

1.6% April 

1.6% May 

1.6% June 

1.5% July 

1.5% August 

1.5% September 

1.5% October 

1.4% November 

1.4% December 

Another slow decliner on the list is Bitrix, which saw its content management system market share decrease from 1.7% in January to 1.4% in December. 

Magento 

1.2% January 

1.2% February 

1.1% March 

1.1% April 

1.1% May 

1.1% June 

1.1% July 

1.1% August 

1% September 

1% October 

1% November 

1% December 

Finally, Magento also saw its market share dip by 0.2% to end the year with a market share of exactly 1% after beginning the year on 1.2%. 

PS: ArganoUV is one of the world’s leading CMS development & strategy teams. Contact us to see how we can work together. 

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