It is a slogan and approach to business that finds itself translated into multiple languages and offers local variants. “The customer comes first” is the classic American business strategy; in German the customer is king, while in Korean the customer is elevated to god.
I doubt whether immortalizing the customer is the most effective strategy, but there are many successful Korean companies that perhaps abide by such extreme standards.
The customer-first approach is one that stands the test of time, and is certainly an attribute of a company that you want to work with on your Salesforce Commerce Cloud implementation. This may sound obvious to most of you, yet it’s become an overlooked attribute — afterall, what business chooses to hire another business that believes to personify Truth, and insist that they are always right.
The corresponding extreme is for a business to revere your own business and take your words as gospel. Any team that is a pushover offers little value for your own project. While it may seem nice to dominate the direction of travel, having a strong partner that will tell you when they think they’re right will keep you on the right path.
You need a company that knows when to go along with your ideas, and when to redirect them — particularly if they have experience in certain areas. No business is immune from making errors, even the best of them. Even yours!
And so the difficulty is to find that balance between these two extremes. And to determine whether your potential Salesforce Commerce Cloud dev team really has a “customer-first” approach.
So what is the best way to evaluate this balance? One simple method is to ask them for specific situations in which they encountered difficulties with former clients. “When a former client was wrong about something, how did you respond?”, “How did you communicate that?”, and “What was their reaction to your response?”
These questions — and other questions like these — can drive at the heart of what you want to know, and help you to evaluate the approach that a potential client has towards those they work with.