What Is The Cost of Salesforce Commerce Cloud?
The pricing of Salesforce Commerce Cloud is highly flexible, and incorporates three core pricing tiers: Starter, Growth and Unlimited. In all cases, the model is based on a company’s gross merchandise volume (GMV), which measures the total gross revenue in a specific period of time, with Salesforce Commerce Cloud taking a small percentage. Thus, the value of payment is based on forecast growth and performance, and is paid annually.
- Starter Tier: this is for single store companies that have just one website and/or store, and two price books. In this tier structure Salesforce Commerce Cloud would take approximately 1% of GMV.
- Growth Tier: this is for companies that manage up to five websites and/or stores, and up to 10 price books. Under this structure, Salesforce Commerce Cloud would take approximately between 1-2% of GMV.
- Unlimited Tier: this option is for larger companies with greater demands. Under this structure, Salesforce Commerce Cloud would take approximately 2% of GMV.
This pricing structure is highly appealing for two main reasons. One, because it does not require a large lump sum of licensing costs to be paid upfront, which guards your current budget from any significant blows. And two, because the pricing uses a scale tied to your revenue, the amount you pay reflects whether your business is doing well or not. So if you witness a dip in revenue over a given period, the less you’ll pay to SF Commerce Cloud.
There is a catch, though, because in life, there always is a catch. In addition to the tier pricing, there is an upfront annual fee, which usually costs around $150,000 per year. Hypothesizing based on zero insider information, I would guess that the reason they do this isn’t for the money per se — because they make the overwhelming bulk of their money from their percentage-based commissions — but to weed out the unserious. Salesforce doesn’t want Commerce Cloud to be a Shopify where every John or Jane with an idea and ten cents can use it; they want only those who are focused on making their ecommerce store huge, and the license fee is their way to separate the wheat from the chaff.
And it’s because of this particular pricing model that encourages a close and effective partnership between your ecommerce company and Salesforce Commerce Cloud, because if you do well so does SFCC. But if you don’t meet your goals, neither does SFCC. Your fates are intertwined! And this brings your goals and ambitions in line with one another, ensuring that you’re following the same path to success.