Salesforce Order Management System Cartridges
Over two decades Salesforce has been building cloud software solutions. And if they weren’t doing that, they were expanding via acquisitions and building on them.
Salesforce Order Management arrived via the latter – first with the purchase of Mainstreet Commerce back in 2014, during the days when the San Fran tech company was called Demandware. Then it was built on, renamed Commerce Cloud Order Management, and offered as an order management system solution to Salesforce customers.
Then the in-house order management system was directly built into the core Salesforce platform, and christened Salesforce Order Management. And so Salesforce customers, for example those who are hosting their digital store on Salesforce Commerce Cloud, can still choose whether to use Salesforce Order Management or go with a third-party solution through a cartridge (Salesforce-speak for an extension/plugin) or app.
But what exactly are these third-party solutions? At the time of writing this, there are 25 possible CMS solutions. Let’s take a look at some of them.
Radial is an omnichannel commerce technology provider with capabilities in payment as well as order management. It connects the supply and demand via order management, fulfillment options, and transportation options, as well as fraud management, tax systems, and personalized services around customer care.
Hundreds of brands and retailers use Radial as their content management system solution, including Abercrombie & Fitch, Bath & Body Works, Dick’s Sporting Goods, Everlast, IKEA, NBA, Sony… trusted brands.
The reasons to choose Radial range from simplifying post-click commerce, improving customer experiences, and offering scalability to supply chains, to fraud insight solutions and payment solutions.
In addition to order management system solutions, Ordergroove provides capabilities in post-purchase services and subscriptions, leveraging artificial intelligence and analytics capabilities, which is trusted by many of the world’s top brands and retailers.
Brands and retailers like Walmart, Illy, Unilever, Coca Cola, Nestle, Hotel Chocolat, Urban Decay, and Yves Saint Laurent. The senior director of ecommerce at Illy, Andrea Vitale, had this to say about their OMS solution: “With Ordergroove’s technology, data-driven insights and consumer expertise, we’re able to pursue a deeper and longer relationship with our customers, who love illy coffee and want to enjoy it at home.
“By offering the ‘illy a casa’ program at the optimal moment, we are making it easy and convenient to enjoy illy coffee through a premium subscription program. In return, we are experiencing increased customer satisfaction and lifetime value. It’s a win-win across the board.”
One of the longer third-party platforms to Salesforce, CloudSense claims to deliver a package of performance benefits: 28% boost to conversion rates; a 73% squeeze in lead to order time; and a 6x digital revenue driven by its personalization abilities. No small feat, considering that the platform focuses on helping brands with subscription-based service industries, having clients such as O2, EE, and Vodafone.
The Business Sales Operations Director of EE, Jackie Caspary, had this to say about the CloudSense solution: “[It] will transform the way we sell to medium and corporate businesses. This project will enable us to configure, price and quote quickly and accurately. This implementation is critical to supporting our evolution with improved analytics, reporting and changes.”
By integrating it with Salesforce Commerce Cloud, customers will be able to publish subscription-based services, to things such as bundles, promotions, offers, etc.
This order management system empowers brands and retailers with solutions throughout the full lifecycle of an order, streamlining many components of the after-order experience, including shipment management, payment settlements, return processes, and customer service.
This order management system is also trusted by some big players in the ecommerce world, including New Balance, The Honest Company, Build-A-Bear, and Rawlings.
CEO of New Balance, Rob DeMartini, had this to say: “Deck has been integral to our growth, a partner we can rely on, and they remain critical to us as we move into the future.” And according to another Deck customer, Director of eCommerce of Chinese Laundry, Jennifer Stanley: “The integration with Salesforce is strong and their customer support has been top notch.”
Of course covering all 25 alternative order management systems that can be integrated with Salesforce would be a long – and possibly boring – article. But if you want to discover the entire options available, head to the Salesforce Commerce Cloud Marketplace.