Blurred background image

Salesforce Expands Cloud Service with Acquisition of Evergage

Salesforce Expands Cloud Service with Acquisition of Evergage

A particular moment of beauty in everyday life: you look out of your window to a cluster of clouds that are stacked on top of each other, with the lower layer moving faster, overtaking those that are more distant. They collide and merge like a celestial dance.

Salesforce moves in similar steps, merging clouds and expanding ever-greater. It’s recent acquisition of Evergage for an undisclosed sum has expanded the cloud family, which already includes Commerce Cloud, Sales Cloud, and Marketing Cloud.

Leading up to the acquisition, Evergage, a cloud platform built for personalization and customer data, had raised approximately $26 million through a number of rounds of investment. And it comes with a large trophy cabinet, having picked up a number of awards in the last few years, including the Rele Award for CDP of the Year, as well as Personalization Tech Solution of the Year.

Salesforce Expands Cloud Service with Acquisition of EvergageEvergage drives personalized data experiences across every channel you can think of, including web, mobile, social media, in-store, adtech and call center. In fact, their mission statement is to “personalize the world.” And now with its acquisition, founder and CEO of Evergage, Karl Wirth, intends to “do what we do better and at a much greater scale and pace than we ever could before.”

Its tech is set to merge with and strengthen Salesforce Marketing Cloud, keeping it competitive with other major players such as Adobe, which has powerful marketing and digital UX tech.

Evergage will provide three core strengths to bolster Salesforce’s armor.

Firstly, Evergage will compliment the Marketing Cloud with enhanced customer data, engagement strategies, and higher audience segmentation. This will allow businesses to provide more relevant information and experiences when interacting with customers across their journeys.

Secondly, its modern customer data model optimizes the ability for behavioral targeting, testing what customers are most likely interested in, and providing more accurate recommendations.

And thirdly, it’s advanced machine learning enables in-depth customer analytics and more intimate one-to-one personalization, with its driving force to increase customer engagement and conversion rates.

Salesforce Expands Cloud Service with Acquisition of EvergageSalesforce’s move for Evergage comes as no surprise, given the current trajectory towards large marketing tech companies acquiring customer data platforms (CDP). Acquia followed this playbook back in December with their acquisition of AgilOne.

And to enforce this trend, in January, the CDP Institute announced revenues hit the $1 billion mark for the industry in 2019, with forecasts for 2020 looking bright.

PS: UV is one of the world’s leading Salesforce Commerce Cloud (Demandware) tech teams. Contact us to see how we can work together.

Related Ideas

If you got value from this article, you may enjoy these other articles, as well. We’re always adding value!

Why Salesforce Commerce Cloud is the Perfect Fit for the Fashion Industry
  • United Virtualities: We are UV
  • Salesforce Commerce Cloud

Why Salesforce Commerce Cloud is the Perfect Fit for the Fashion Industry

Salesforce Commerce Cloud is the glass slipper for the clothing and fashion industry. But what makes...
Four Festive Forecasts for the Finale of 2020
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

Four Festive Forecasts for the Finale of 2020

Looking into a crystal ball, what can we expect from ecommerce retailers and brands during the...
Just in Time: Deliveries Over the Holidays
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

Just in Time: Deliveries Over the Holidays

How delivery services performed over the holiday season.

Latest ideas

Our latest thinking about SF Commerce Cloud.

This Week in eCommerce Data: April 9th, 2021
  • United Virtualities: We are UV
  • Commerce
  • This Week in eCommerce Data

This Week in eCommerce Data: April 9th, 2021

This week’s ecommerce round up focuses on extra ecommerce spending during 2020, trends in teen spanding, plus more. ...
Paper in the Clouds: AEM Forms Moves to the Cloud
  • United Virtualities: We are UV
  • Adobe Experience Manager
  • Digital

Paper in the Clouds: AEM Forms Moves to the Cloud

Adobe Experience Manager puts paper in the cloud with its Forms capabilities.
What is the Difference Between a CMS & a DXP?
  • United Virtualities: We are UV
  • Adobe Experience Manager
  • Commerce
  • Contentful

What is the Difference Between a CMS & a DXP?

So what is the difference between a content management system (CMS) and a digital experience platform (DXP)?

How can we achieve
awesomeness together?


UV has acquired SFCC & AEM specialist dev shop, Sawyer EffectLearn all about it!