Salesforce recently announced the launch of its Digital 360 for Industries solution, a pre-built app to help brands build better digital experiences at a quick pace.
The rush to digitize and get customers buying online led businesses to seek out better digital solutions to focus on their ecommerce. These adaptations may have been implemented in response to lockdowns, but they’re going to shape consumer behavior for the long term.
Being digital-first is a permanent stance. And businesses need to find long-term solutions to build stronger brands. This is true even for industries that have historically been at the margins of the virtual world, such as manufacturing, financial services, and even the public sector.
The Digital 360 for Industries is a package of industry apps, websites, dev tools, portals, and best practices for specific industries.
And Digital 360 for Industries has positive implications for Salesforce Commerce Cloud, which we will now unpack.
Commerce Cloud Grocery Toolkit
Digital 360 is for consumer goods. It includes this new tool kit, along with the Picker App, and Timeslot Manager App, to grow grocers’ abilities to go direct to consumers quickly. Let’s look at a concrete example: a customer walks into a store and is greeted by a store associate. The store associate, equipped with the Commerce Cloud Grocery Picker App, can view the customer’s online orders or even make an order themself.
Perhaps the customer wanted to purchase item A yet it’s not available in the store. So the associate can pick out close, alternative items and integrate that into the warehouse management system. And then, using the Timeslot Manager App, can help the customer manage pickup times and parking space reservations if they want curbside pickup orders.
Commerce Cloud Insurance Apps
Digital 360 is for financial services. It includes Commerce Cloud Insurance apps and toolkits, as well as Experience Cloud apps for insurance policyholders and independent agents. These provide financial service businesses the ability to simplify the process for customers to access insurance.
As an example, via the Commerce Cloud insurance toolkit, you can build personalized and scalable insurance storefronts securely, in which customers can easily add quotes to their shopping baskets, talk with an agent, and purchase policies all online.
Commerce Cloud communications kit
Digital 360 is for communications and media. This toolkit enables businesses to quickly launch online stores for laptop and mobile across digital media, as well as the ability to create and handle complex provisioning services, bundling rules, changes to subscription plans – all in a scalable way.
“Every company needs to become digital-first, no matter the industry,” said Shannon Duffy, a head of marketing at Salesforce Digital 360. “With Digital 360 for Industries, we’re expanding our leading digital and industry offerings to deliver exactly what our customers need – a flexible technology platform that is quick and easy to deploy.”
Other tools outside of SFCC
Digital 360 for Industries also includes a bunch of helpful tools and resources for other areas of the Salesforce ecosystem. These include:
Apps for healthcare. There are new patient journeys that are powered by Salesforce Marketing Cloud, and give healthcare providers the ability to tailor marketing journeys according to different patient groups, with the aim of boosting patient engagement and ultimately better health outcomes. With the Patient Journey, new patients receive a high-touch marketing experience, and so they can receive the most relevant information possible at the most relevant time.
Apps for the public sector. The new Experience Cloud App for Licensing, Permitting and Inspections gives public sector agencies the ability to digitize the licensing and permitting application, as well as the ability to review and approval the life cycle. This means that applicants can find, check, and submit the status of their projects online through the simple-to-use app. When it comes to government workers, they get a holistic view of applicant data, as well as recommended actions for every part of the application process.
Apps for emergency responders. The new Experience Cloud App for Emergency Response Management was designed particularly to do just that. For organizations that manage emergencies quickly, the app creates a single hub that gives them access to emergency information. It also delivers care to those affected, as well as allocates relevant resources and services in quick time. It includes templates for things like manual contact tracing, so that agencies are able to assess potential exposure to communities.
If you’re wondering what type of brands are using these pre-built Salesforce apps, then take a look at these happy customers of Digital 360 for Industries.
The beauty and cosmetics brand powers its ecommerce platform with Salesforce Commerce Cloud, and along with that plugs in these new Salesforce apps. “e.l.f. Beauty was born as an OG digital disrupter,” said Ekta Chopra, its chief digital officer, “but even a digital-first company must transform to meet the changing customer expectations – from personalization to immediate customer service. To meet those expectations, e.l.f. created a 360-degree view of their customers, focused on a personalized and integrated experience… With the guidance of blueprints, roadmaps, pre-built architectures and success stories from Trailblazers, e.l.f. was able to put their customers at the center of their commerce to create personalized beauty profiles for every customer.”
“In times of global crisis and social distancing protocols, we were looking for a way to reach consumers and continue to sell products,” said Luz Angela Palomino, its ecommerce manager. “Even with our showrooms closed. In order to offer our customers an option to purchase motorcycles digitally, we needed to ramp up our ecommerce presence quickly.
“Thanks to Salesforce’s quick implementation, Fanalca was able to realize many benefits of the Quick Start Direct to Consumer solution, most importantly, gaining the ability to sell and move products for the first time since the disruption caused by the coronavirus pandemic.”
“With changing consumer trends and business models as a result of the COVID-19 pandemic,” said Simon Kennedy, its chief digital officer. “Foodstuffs North Island, New Zealand’s biggest grocery distributor, was able to use digital channels to extend wholesale relationships… We were able to launch a new consumer storefront in only a few weeks, pivoting fast with Salesforce tools tools for grocery and digital experience.”