Before the morning sun began its ascent towards the skies, the milk would quietly wait beside the front door. The wheels of the paperboy’s bike would spin past the house, with the newspaper striking the door and landing on the welcome mat.
For many Americans, the break of day would be supplemented with subscriptions, such as their morning coffee with milk as they read the daily paper. However, milk deliveries (which in the early ‘60s served 30% of Americans and today just 0.5%) and newspaper subscriptions have all but faded into the archives of a bygone culture.
eCommerce is a different beast altogether. We’ve found ourselves in a fresh wave of subscriptions whether it be for listening to music, watching TV series, or shavers.
One of the larger areas of potential for online expansion is subscription commerce (or “subcom” is you’re really into your portmanteaus) that appears to provide the ideal tradeoff: customers get continuous, ongoing access to a company’s products without the hassle of constant manual payments, while the company receives a steady supply of revenue.
Yet converting customers into subscribers is a key challenge for many businesses, given that 40% of ecommerce subscribers cancel them, which is particularly acute for meal kit subscribers. And when asked how important subcom is for their operations, 70% of business leaders see it as key for their future growth.
Leading the wave in terms of technological progress tied to ecommerce, the leading platform sticky.io, which specializes in subscription management and recurring billing, has recently announced a fresh-out-the-oven integration for Salesforce Commerce Cloud, enabling customers to make subscriptions much easier and with less friction.
The heavily personalizable ecommerce platform of SFCC will be supplemented by sticky.io’s ability to get customers to subscribe via landing pages, product detail pages, and even at checkout, which can be self-managed.
With subscriptions able to form longer-lasting relationships with customers, as well as a firmer, seadier revenue flow, they have the potential to maximize growth… so long as customers continue to value their brand, enjoy their products or services, and ultimately believe in their relevance.
Fortunately, integrating with Salesforce Commerce Cloud unlocks major muscle power in not only sustaining relevant digital experiences but surpassing average experiences and offering unique and creative alternatives, thanks to its advanced functionality, AI capabilities, and power of personalization.
PS: UV is one of the world’s leading Salesforce Commerce Cloud (Demandware) consultancies. Contact us to see how we can work together.