In times of rapid growth in ecommerce — whether it’s organic or artificially created due to other commerce channels being restricted under a lockdown — those brands and retailers that have not prioritized their digital channels are going to be left far behind, and may even be closing their doors permanently.
Simply put, it has become essential to make it much easier to launch and scale a business. That is why a leading ecommerce solutions provider, Mirakl, has recently announced a new connector for integration with Salesforce Commerce Cloud.
The Mirakl Marketplace Connector is purpose-built to accelerate a launch, along with all the added benefits associated with it like cost reduction and shorter planning.
It is able to integrate a digital marketplace into an existing site by connecting all those complicated wires — those tools and data that are needed to create, manage, and expand a platform.
Wrapped up into one tidy package is a powerful bundle of APIs that includes a frictionless purchase experience, higher AOVs and fewer out of stocks; simple catalog integration and fast seller onboarding.
And by creating a smooth integration, the Mirakl Marketplace Connector expands Salesforce Commerce Cloud’s catalog and allows sellers to provide multiple offers per product and under various conditions and locations.
It also strengthens the current version of SFCC, Salesforce Storefront Reference Architecture, also known as SFRA, and its full-cycle customer journey from product search to sale.
And finally, Salesforce Commerce Cloud will be able to show mixed shopping carts which combine first-party product sales as well as third-party product sales. While your order management system is going to benefit from the synchronisation of data between SFCC and the Mirakl Marketplace platform.