Headlessness separates the front-end from the back-end as it spearheads an API-focused architecture.
There can be significant advantages that are tied to headless technology when it comes to both the performance and design of a website. And its strengths become more flexed when it comes to the omnichannel sales landscape.
And when done the right way, brands and retailers are able to save time and cut costs when it comes to integrating content with new ecommerce websites and delivering personalized content.
With that in mind, let’s take a look at some of the best headless ecommerce platforms on the market right now.
Contentful is a unified content management system with open APIs that are able to synchronize with other digital tools. It enables faster publication of content with its smooth and simple user interface and content block types. It also has a Markdown editor as well as an embedded media library. In addition, it is capable of integrating with both in-house apps or third-party cloud software.
Contentful is used by big brands and corporations such as Disney, Asics, Google, Playboy, Red Bull.
Commercetools provides a cloud-native solution with APIs that have been helping retailers design personal and engaging digital experiences across all channels. It enables brands and retailers to engage with customers across its website, mobile app, social media, voice assistant, plus augmented reality and virtual reality. Brands that use Commercetools include Audi, Tiffany and Co, and Ultra.
Contentstack is another headless content management system with an API-first approach. It was designed and built for editors to update their content without the need of a dev. Its features include the possibility of real-time collaboration and workflow management. And finally, it provides a useful library of tutorials to create a range of designs. Brands that use Contentstack include Miami Heat, Frasers Group, and Freeletics.
Amplience is a content management system for both B2C and B2B companies. It enables the ability to build digital experiences without the need of a developer. You can create and deliver from one space and preview it across various channels. Amplience is used by brands such as Primark, Argos, Tumi, and Crate & Barrel.
BigCommerce provides a headless implementation with its commerce engine separated from its presentation layer. It gives brands and retailers the ability to run multiple stores across various front-end providers at the same time. Brands and retailers who use BigCommerce will have access to integrations for WordPress, Adobe Experience Manager, and Drupal. Brands that use BigCommerce include Skullcandy, YETI, and flydubai.
Shopify Plus is where its customers can build out the back-end infrastructure to compliment the front-end window across all of its touchpoints. It allows you to design quick and responsive storefronts for web, mobile, and even video games. Brands that are currently using Shopify Plus include Heinz, Gymshark, Lindt, and Staples.
Vue Storefront is a front-end platform that connects to any back-end and can merge with third-party tools. It is built to deliver mobile-first digital experiences from a single platform. Brands and retailers that are currently using Vue Storefront include Pepsi, Zadig & Voltaire, and Danone.