Operating out of Canada in the automotive industry is Bombardier Recreational Products – or as it’s more commonly known as BRP – which sells everything from all-terrain vehicles and motorbikes to snowmobiles and watercraft.
Founded in 2003, BRP automobiles are sold across 100 countries. BRP has a number of brands in their portfolio. One of these is Can-Am, a manufacturer of 3-wheeled motorcycles. Since its inception back in 2007 with its Can-Am Spyder, it has proven popular with riders around the world.
Yet popularity can only get you so far. It needs to be built on long-term success such as constant engagement with newer audiences. And in order to keep accelerating, BRP wanted to recreate its digital experience so they teamed up with an agency to make it happen.
The idea was for BRP to provide an immersive digital experience that enhances the visibility of their 3-wheeled bikes. Yet such a digital solution had to have the ability to load quickly despite handling huge amounts of data – more than 70,000 customized features.
BRP soon realized that the key to a successful experience is the foundations of the content management system infrastructure. With such an important role to play, they decided to replatform to Contentful.
Contentful now serves as the content management system that sets the foundations of BRP’s digital experience.
For BRP, the agency which they worked with “has their finger on the pulse of modern digital experiences that appeal to today’s fickle consumers,” said Robert Gillelan, the project manager at BRP. “Their recommendation to build these products on top of Contentful was a no-brainer given the scale and complexity that we were dealing with.”
The end result was an app that placed a Can-Am showroom that works on both iOS and Android. This would give their customers the freedom to customize their bike without the need for stores to keep in stock customizable parts.
With augmented reality anchored to Contentful’s content management platform, it enabled BRP to deliver an elevated experience — the ability to customize a bike and watch it come to life in full-size, 3D augmented reality. The images of their bikes are able to be shared via social media and can be placed in the user’s real environment, whether it be their driveway, garage or living room… why not!
Agile building blocks from Contentful were used to develop onsite experiences. These spaces let the company host digital products and collaboration on content creation. They fit nicely into BRP’s development pipeline and actually shadows their build process. This is a major advantage given that their team can get straight to work, fast, without needing to set up separate environments.
Contentful also gives BRP the powers of localization as well as personalization. So they are able to target their content for their audiences, whether they speak English, French, German, or Japanese.
Contentful’s Content Delivery API provides BRP teams with the ability to deliver content that optimizes the user experience from the signing up process and using the app to creating an immersive design model.
And with the integrations of Contentful, their teams can integrate components of the app, such as Apple AR Code 2 as well as ViroCore with AR Kit.
Today, Bombardier Recreational Products can quickly build and personalize their digital experience, as well as the ability to successfully launch new products.