There comes a time in every organization’s life when it must consider which direction to take its content down: headless or hybrid?
It’s not the only question to raise. After all, organizations may decide to power their content on traditional or legacy content management systems.
But with the increasingly greater need to publish and edit content in real time as well as have the ability to personalize and localize content for specific customer segments.
In the last couple of years, we have witnessed the rise of both headless content management systems and hybrid content management systems. Both platform types are changing the ways businesses create, manage, and deliver content.
However, deciding whether to move to a headless CMS or hybrid CMS is not an easy one to make.
But for those organizations that are looking for new solutions for their content, there is a very useful set of questions to think over to arrive at a conclusion based on their own specific set of needs and capabilities.
The key questions to consider include:
- Are there any needs that are not being met by your current CMS?
- Are you able to optimize content delivery speed so that it isn’t a hindrance to SEO goals?
- Are you able to deliver the type of UX that your customers expect across all platforms and devices?
- Do you have a dev team that can handle the presentation layers that may not be part of the headless or hybrid CMS?
- Do security concerns take too much time that could be used in other areas?
- Is the current staff able to adopt a new CMS interface?
- Would your editorial process support the reuse of content?
- Do you have the ability to deliver content across a lot of platforms and devices?
- What KPIs do you want to measure and what decisions will you make based on data?
- What is the total cost of ownership?
The answers to these questions will go some way in determining which direction you are likely to go when it comes to the question of content.