Is Salesforce Commerce Cloud Optimized for Mobile?
The latest version of Salesforce Commerce Cloud, called Storefront Reference Architecture (SFRA), operates a mobile-first approach. And the crucial reasoning behind this is that, in 2020, we are in sight of a fundamental milestone: this year is projected to be the year that online sales via mobile overtakes online sales via desktop/laptop.
This is a fresh approach for the 19th version of Salesforce Commerce Cloud, given that previous versions of Salesforce Commerce Cloud were not built for mobile. That means that if you are using older versions of SFCC and want to build a mobile version, it’s necessary to create a separate code base, which creates a wide array of issues. So if mobile is a core part of your ecommerce strategy, then the latest version of Salesforce Commerce Cloud, SFRA, is the perfect fit.
This direction of travel has been quite clear for some time; as smartphones get smarter, customers have prefered to browse on their phones rather than their laptops. And with the ever-widening expansion of ecommerce, as well as mobile complexity and integration, buying from your phone is about to become the default.
This means that having a mobile-optimized store is a prerequisite for EVERY ecommerce site. And a rewarding and smooth experience not only benefits customers. Deep in the algorithms of Google are factors related to mobile friendliness and site speeds, which are key to determining organic search ranking.
That’s why SF Commerce Cloud takes a mobile-first approach. Whatever you need, the platform makes it easier, from inventory management to reporting. Imagine that you have to connect your in-store team with your factory floor team. Through digital inventory, your team members on the shop floor are able to access data via mobile to help offer, sell and ship products in real time.
For Salesforce Commerce Cloud, a mobile-first strategy is not just about making your site look nice for small screens. It focusses on every aspect of the mobile user experience. The platform allows you to see how many customers enter your site via mobile, and where in the world they’ve come from. But besides these basic — but important — facts, SFCC uses the latest AI to personalize customer interaction. What’s this specifically got to do with a mobile-first strategy? Because our attention spans are much shorter on our phones, which makes shortening the distance between entrance and purshare ever more important.
For these reasons, the latest version of Salesforce Commerce Cloud, SFRA, is fully optimized for mobile, and has been leading the line among other ecommerce platforms, boldly marching into the mobile-centric era.