Essential for any business that is seeking out ambitious growth or is a heavyweight contender already, scalability is going to be a prerequisite for you to secure your website’s infrastructure for heavy traffic and deep data storage.
Scalability is simply defined as the capability of a system to handle a growing amount of work by adding resources to that system.
And so when you scale a website, it means that it allows more people to access it by growing to meet the stronger demand, without the need to build additional code and complicating your system. Ideally, you want to create an ecommerce site that can host millions of potential users without the need for downtime.
And so you’re going to need to choose a platform that has the architecture that is capable of scalability while your business goes through big growth spurts, or is already receiving heavy amounts of traffic that is burdening your current platform.
And among the leading ecommerce platforms on the market today, Salesforce Commerce Cloud is a highly scalable, cloud-based ecommerce solution.
Salesforce Commerce Cloud is able to deal with the large demand and spikes in traffic without the need for you to plan in advance, so you’re able to fully focus on growth, without worrying about the technical aspects of it.
Perhaps during the Covid-19 pandemic you have witnessed big spikes in traffic as more of your customers are locked down at home, forcing them to shop in online-only spaces, directing them increasingly to your website. If that happens, Salesforce Commerce Cloud is able to quietly scale in the background without any intervention necessary from you.
Although, while the ecommerce platform is able to cater for scalability, keep in mind that you’re going to need to expand your team of developers and marketers to support the sustainable growth of the business. Alternatively, you could team up with an A+ dev and tech consultancy that specializes in SFCC, and knows how to make smooth transitions from other platforms, as well as build on older Salesforce architecture.
PS: UV is one of the world’s leading Demandware (now Salesforce Commerce Cloud) consultancies. Contact us to see how we can work together.