Blurred background image

Hot Off The Press: Getting Google’s Glimmer Into Its Site Speed Survey System

If you’ve been paying attention to our sites, social media or talking to any of us — and you have been committing everything we write here to memory, right? Right? Be ready for the quiz tomorrow! — you’ll know that eCommerce is one of our three core verticals, alongside Big Data and Digital. And as one part of ecommerce, do you know what matters critically for your ecommerce site? Site speed.


We already know that you, dear reader, know how important site speed is — because it not only effects SEO (yes, Google does rewards sites that load faster!) but also conversions (yes, your potential clients are more likely to buy if the site isn’t crawling!) — which is why we always try to optimize all our clients’ sites for speed. And our own, too. Anyone too clever who is testing our site for speed right now: yup, we’re one step ahead of you, and we’re in the process of going from “fast” to “blazing fast” so check back in a week.

But there’s an interesting site-speed development that is hot off the press. Yesterday, July 2nd (2019 in case you forgot the year or are reading this far into the future: hi, future self!), Google announced how it is weighing each site for site speed. You can read their announcement here.

The key chart 

MetricWeighing
Time to Interactive (TTI)5
Speed Index4
First Contentful Paint3
First CPU Idle2
First Meaningful Paint1
Estimated Input Latency0

 


In other words: Google is usually cryptic about its ranking factors and what goes into its magic mix. But they’ve opened up a tiny glimmer of visibility here, noting which factors in speed are more or less important.

And in case you’re wondering how they could know your CPU’s Idle processes — that’s because their system is now integrated with a Chrome plugin. That’s part of the more technical side of the announcement. (And if you’re flipping out about a monopoly that measures site speed only in the browser it owns, Chrome, and not in Firefox or any other – yup, welcome to the club.)

The 3 questions

This implies three questions: what does this mean for UV? What does this mean for our clients? And what does this mean for you? 

What does this mean for UV?
When we optimize a client’s site for speed, this gives us a better understanding of what factors to prioritize.

What does this mean for our clients?
We’ve got your back — we’ll make sure your ecommerce sites run fast.

What does this mean for potential clients?
You do want to work with the team that’s keeping up with the latest announcements in real-time, don’t you? No sleeping at the steering wheel at UV. Nor even sleeping in the backseat.

Related Ideas

If you got value from this article, you may enjoy these other articles, as well. We’re always adding value!

Subscriptions, Salesforce Commerce Cloud & Ordergroove: Effective Synchronicity
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

Subscriptions, Salesforce Commerce Cloud & Ordergroove: Effective Synchronicity

By 2023, 75% of all ecommerce sites will offer subscriptions. Which cartridge is UV’s pick to...
Details That Make Salesforce Commerce Cloud Win: Predictive Vision
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

Details That Make Salesforce Commerce Cloud Win: Predictive Vision

SFCC’s futuristic function is here: Einstein Vision lets you find products via photos. And get people...
Headless eCommerce & Salesforce Commerce Cloud in 2020: The Path Forward Or Not?
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

Headless eCommerce & Salesforce Commerce Cloud in 2020: The Path Forward Or Not?

Headless sites are all the rage, but how do their pluses and minuses compare against Salesforce...

Latest ideas

Our latest thinking about SF Commerce Cloud.

Hanna Andersson’s SF Commerce Cloud Site Hacked: The UV Take
  • United Virtualities: We are UV
  • Glimpses of UV
  • Salesforce Commerce Cloud

Hanna Andersson’s SF Commerce Cloud Site Hacked: The UV Take

Here at United Virtualities, we have a few key points about the hacking of Hanna Andersson’s site that are important to articulate, and haven’t yet been discussed in the media. [...]

...
What Are the Essentials of an Order Management System?
  • United Virtualities: We are UV
  • Salesforce Commerce Cloud 101: A Beginner's Guide

What Are the Essentials of an Order Management System?

When the customer clicks “buy” the delicate dance of the order management system begins. Here is the choreography. [...]

Three System Shootout: The Order Management Systems of Netsuite, Kibo, and Lightning
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

Three System Shootout: The Order Management Systems of Netsuite, Kibo, and Lightning

What is the best order management system to integrate with Salesforce Commerce Cloud? We look at the top contenders. [...]

Let's team up.
Talk to us!

UV has acquired SFCC & AEM specialist dev shop, Sawyer EffectLearn all about it!
How Do I Choose The Right Salesforce Commerce Cloud Tech Partner? Find out in our free eBook, "The Definitive Guide to Choosing The Right SFCC Tech Partner For You"