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Hey Big (Euro) Spenders: Danes spend the most online in Europe

Of all the ecommerce spenders across the Old World, consumers in Denmark have marked themselves as the highest spenders. 

A consumer survey of 12,000 people across Europe has helped shine some light on consumer insight so that ecommerce retailers are better placed to understand the current market, what people are spending their money on, etc. 

The survey was conducted by delivery solutions company Direct Link and covered consumers in the UK, Spain, Belgium, Denmark, Sweden, Poland, Norway, and Finland. Hey Big (Euro) Spenders: Danes spend the most online in Europe

What were its findings? 

The headline news is that Denmark, a country that has low amounts of ecommerce consumers relative to other countries, has the highest average spend per year compared to its European neighbors. 

Danes spend on average €2,916 each year, the highest in Europe. 

€2,916: Denmark 

€2,364: Norway 

€2,316: the UK 

€2,208: France 

€2,088: Germany 

€1,968: the Netherlands 

€1,932: Sweden 

€1,608: Italy 

€1,572: Belgium 

€1,452: Spain 

€1,392: Finland 

€1,296: Poland 

This is surprising because there are very low ecommerce shoppers in Denmark compared to other European countries analyzed. In fact, it comes fifth from bottom. 

96%: Sweden 

95%: the UK 

95%: Finland 

94%: the Netherlands 

94%: Germany 

93%: Norway  

92%: Spain 

88%: Denmark 

87%: France 

87%: Belgium 

85%: Poland 

84%: Italy 

The strongest markets 

Given their high rates of ecommerce shoppers and population, Germany and the UK remain the strongest ecommerce markets in Europe, a trend that is continuing. 

According to the survey, Germany is home to 62 million ecommerce consumers while the UK is home to 49 million ecommerce. The average ecommerce spend per year in Germany was €2,088 while in the UK it was €2,316. Hey Big (Euro) Spenders: Danes spend the most online in Europe

What could explain Danish dominance? 

Because Denmark is a small country with a modern mixed economy with high levels of living standards. Its transport is also highly efficient and internet coverage stretches to 99%. 

During the past year in Denmark, 9 in 10 people found ecommerce a big help during the pandemic. Meanwhile, half of Danes tried new ways of shopping and even 27% of pensioners tried ecommerce. 

PS: ArganoUV is one of the world’s leading digital products & experiences development teamsContact us to see how we can work together. 

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