Good Giving: Philanthropy and Salesforce

The health of the nation has been the most prominent concern over the last seven months – both literally and figuratively, from human health to the health of the economy and even politics, but let’s not get into the latter.

An unprecedented pandemic has left a huge impact on our daily lives from how we work to how we shop, from who we spend our time with and how we pass our free time.

And if the main headline in economic news is the sharp and sustained rise in ecommerce, the one subheadline is the increase in non-profit donations. According to the Chronicle of Philanthropy – a media outlet dedicated to dispersing all news and advice geared towards charities and foundations – charitable giving in the first half of 2020 increased by 7.5% when compared to the first half of 2019.

And there has been an increase in social impact platforms that connect consumers with retailers via tech to raise the awareness of the philanthropic heart of brands.

One of the stronger platforms on the market is Salesforce Philanthropy Cloud, a corporate impact platform that is part of the larger Salesforce cloud family, including Commerce Cloud and Marketing Cloud. 

SFCC is an advanced ecommerce platform that powers many of the biggest and best brands on the planet; while SFMC packs a powerful functionality of automation and analytics to digital marketing.

Meanwhile, Salesforce Philanthropy Cloud works to connect those that care about doing good together, and provide a platform where they can contribute to causes closest to their hearts. 

Whether it’s volunteer opportunities or donation campaigns, Salesforce Philanthropy Cloud enables the ability to search by location and preference and applies the latest in tech development to manage data, a network of organizations, and stakeholders.

According to Salesforce, the rise in relevancy and donations is partly down to newer generations entering the workplace who are bringing their values into the offices – whether they’re at home or not.

Salesforce Philanthropy Cloud gives employees access to a global network of possibilities to donate, advocate and volunteer based on a wide range of causes.

And with the pandemic’s persistence, it has resulted in a softening of hearts and a loosening of wallets and purses – at least when it comes to philanthropic donations.

PS: ArganoUV is one of the world’s leading Salesforce Commerce Cloud (Demandware) development & strategy teams. Contact us to see how we can work together.