Blurred background image

Good Giving: Philanthropy and Salesforce

Good Giving: Philanthropy and Salesforce

The health of the nation has been the most prominent concern over the last seven months – both literally and figuratively, from human health to the health of the economy and even politics, but let’s not get into the latter.

An unprecedented pandemic has left a huge impact on our daily lives from how we work to how we shop, from who we spend our time with and how we pass our free time.

Good Giving: Philanthropy and SalesforceAnd if the main headline in economic news is the sharp and sustained rise in ecommerce, the one subheadline is the increase in non-profit donations. According to the Chronicle of Philanthropy – a media outlet dedicated to dispersing all news and advice geared towards charities and foundations – charitable giving in the first half of 2020 increased by 7.5% when compared to the first half of 2019.

And there has been an increase in social impact platforms that connect consumers with retailers via tech to raise the awareness of the philanthropic heart of brands.

One of the stronger platforms on the market is Salesforce Philanthropy Cloud, a corporate impact platform that is part of the larger Salesforce cloud family, including Commerce Cloud and Marketing Cloud. 

SFCC is an advanced ecommerce platform that powers many of the biggest and best brands on the planet; while SFMC packs a powerful functionality of automation and analytics to digital marketing.

Meanwhile, Salesforce Philanthropy Cloud works to connect those that care about doing good together, and provide a platform where they can contribute to causes closest to their hearts. 

Good Giving: Philanthropy and SalesforceWhether it’s volunteer opportunities or donation campaigns, Salesforce Philanthropy Cloud enables the ability to search by location and preference and applies the latest in tech development to manage data, a network of organizations, and stakeholders.

According to Salesforce, the rise in relevancy and donations is partly down to newer generations entering the workplace who are bringing their values into the offices – whether they’re at home or not.

Salesforce Philanthropy Cloud gives employees access to a global network of possibilities to donate, advocate and volunteer based on a wide range of causes.

And with the pandemic’s persistence, it has resulted in a softening of hearts and a loosening of wallets and purses – at least when it comes to philanthropic donations.

PS: UV is one of the world’s leading Salesforce Commerce Cloud (Demandware) development & strategy teams. Contact us to see how we can work together.

Related Ideas

If you got value from this article, you may enjoy these other articles, as well. We’re always adding value!

This Week in eCommerce Data: March 19th, 2021
  • ArganoUV
  • Commerce
  • This Week in eCommerce Data

This Week in eCommerce Data: March 19th, 2021

This week’s ecommerce round up focuses on the growing importance of social media, top ecommerce markets,...
eCommerce on Tour: Sales Driving Upwards in Latin America
  • ArganoUV
  • Commerce
  • Salesforce Commerce Cloud

eCommerce on Tour: Sales Driving Upwards in Latin America

What is the state of ecommerce in Latin America? And where is it heading towards? ...
What eCommerce Platforms are the Major Music Brands Using?
  • ArganoUV
  • Commerce

What eCommerce Platforms are the Major Music Brands Using?

For the top music brands out there, here are the ecommerce platforms that they’re currently using....

Latest ideas

Our latest thinking about SF Commerce Cloud.

This Week in eCommerce Data: May 7th, 2021
  • ArganoUV
  • Commerce
  • This Week in eCommerce Data

This Week in eCommerce Data: May 7th, 2021

This week’s ecommerce round up focuses on ecommerce’s global share, US retail online growth, plus more.
The Ideal Outfit: SFCC and Omnichannel... and Italian Leather
  • ArganoUV
  • Commerce
  • Salesforce Commerce Cloud

The Ideal Outfit: SFCC and Omnichannel... and Italian Leather

With Salesforce Commerce Cloud, Marketing Cloud, and Service Cloud, Italian fashion house Boggi Milano delivers high-class customer experience around...
Cultivating Wellness: How Murad is Moving Digital & Globally with Contentful
  • ArganoUV
  • Commerce
  • Contentful

Cultivating Wellness: How Murad is Moving Digital & Globally with Contentful

How Murad is cultivating wellness online using the CMS Contentful.

How can we achieve
awesomeness together?