Traditionally, advertising was a one-way experience. Retailers spread the word of their goods through catalogs, posters, newspaper advertising – all without much or any interaction.
With the advent of 5G, retailers are able to accelerate business by sharing their stories and advertising their products beyond the flat page and flatscreen.
In the age of digital commerce, retailers are heading into the latest technology – virtual reality.
Digital stores are stumbling to incorporate 3D imaging into their product catalogs and beyond. As we have gotten use to commerce on our phones, other commerce boundaries are being pushed such as car commerce.
The lines between everyday life and commerce are blurring.
The underlying infrastructure of this is 5G, which is broadening the capabilities of what devices are capable of.
We are approaching a point where technology and the infrastructure can deliver types of hybrid experiences, such as livestream shopping, augmented reality, and virtual storefronts.
One point that goes under the radar is that we take for granted how much mobile traffic is moving through legacy bandwidths. This means that 5G is enabling virtual reality to become… well, a reality when it comes to creating mobile experiences.
Many brands and retailers have already moved to implement better immersive commerce experiences for its users.
With virtual commerce, brands and retailers are able to increase sales conversions as well as reduce returns.
If a customer can see something and how it looks on them before they buy it, they’re going to be less likely to return it.
While brands are leveraging social channels to reach out to its customers, they have to deliver on what their customers see, want, and buy in that moment… enter fulfillment.
There is a whole bunch of specialists that work in fulfillment and logistics to rise to consumer expectations when it comes to same-day delivery and simple returns processes.
Then there is the metaverse – perhaps the biggest buzzword at the moment. And there are key distinctions between the metaverse and other technologies such as virtual reality and augmented reality.
For the latter, they take 2D info and data and enhance it with an immersive experience.
For the former, the metaverse, it embraces 3D experiences that are capable of enhancing in parallel to 5G. Yet we’re still at the foot of the mountain and waxing lyrical about what can be seen from the top.
But as it gradually creeps into the way we watch sports and entertainment – the two current drivers of the metaverse – it’s going to spread into other areas of everyday life.
So watch this – fully immersive – space!