For building stronger and more durable brand value, Adobe Experience Manager (AEM) is one of the best digital experience platforms on the market. Structured around a content management system, builders in AEM can create websites, forms, and mobile apps while making it easy to manage a brand’s marketing content and assets.
Recently, AEM got some key updates and so did Adobe’s other cloud platforms like Creative Cloud, after an announcement from Adobe about a fresh batch of new capabilities.
Its AEM cloud service helps businesses that are small to mid-sized and enables them to design and handle digital campaigns and experiences.
Among these key updates include:
- Brand new content automation capabilities for AEM powered by Creative Cloud. These features allow marketers to use a master file to automate the creation of digital assets from Creative Cloud, which include such goodies as Photoshop, Illustrator, and Lightroom.
As an example, when a marketing team designs a campaign, they are able to upload content which will then automatically straighten the image and remove backgrounds.
- AEM is gaining from an artificial intelligence expansion thanks to Adobe’s native AI engine Sensei. These new features now make it much easier to add appropriate metadata with things like color details to enhance asset discovery.
- There are new smart tags for text, meaning that brands can now extract tags and keywords automatically. These new tagging capabilities can be adapted and trained to recognize those words that are unique to a specific brand.
- There is a new templated approach to AEM that has the ambition to provide marketers help in designing better digital experiences within a matter of days rather than weeks or even months, and without the need of dev support.
Adobe’s growth strategy is centered on digital and digital customer experiences. Adobe Experience Cloud, the umbrella cloud that AEM fits into, is forecast to reach $84 million by next year. Its content delivery, customization, data, commerce, analytics, advertising, and customer experiences gives it broad capabilities to offer businesses the right solutions to digital issues of the day.