There is a bottomless basket of feelings and senses that humans notice that are not crystallized into a word or phrase (depending on the language, of course. But we’ll take this language as our focus).
You know what I mean: that uneasy feeling when you convince someone to help you out knowing that it’s going to be a major inconvenience. Or that feeling of anxiety when you’re waiting for visitors to arrive. Or how about the feeling of taking pleasure in the misfortune of others.
Fortunately, there are occasions when these common feelings are given an upgrade and get their own word, phrase, or acronym.
How about that uneasy feeling of believing that you’re missing out on something that other people either have or are doing? The fear of missing out; FOMO, which was invented by venture capitalist and author Patrick J. McGinnis in the early 2000s.
FOMO marketing targets shoppers and instills the urge to buy something that is either in high demand or is popular. And there are many ways in which to charge your ecommerce site with FOMOs. Let’s take a look at a handful, which are easy but effective for a tech and dev consultancy to implement on your ecommerce platform, whether it’s a simple WordPress site or a powerful Salesforce Commerce Cloud site.
Make sure that customers are aware of a deadline of a sale. Communicate this clearly either by listing the end date or showing a countdown timer that will catch the eye of shoppers. You can embed timely reminders to the side of a product page if the sale is specific, or place it on the top of the homepage for general sales.
Hyping a product’s pending availability can drive the demand for it if shoppers believe that it’s going to be hot. Plus, beyond any FOMO effects, accepting pre-orders enables you to plan for inventory management as well as raise money for production costs.
Stick a label on it
If you’re shopping online for a checkered suit and see that there is only one left in stock, it may make your heart rate beat milliseconds faster, encouraging you to inch your finger towards that “buy now” button. Displaying “out-of-production” labels or “limited” labels are going to urge shoppers to buy before it becomes unavailable.
Inject some life into a product by working with social media influencers to demonstrate it on video, whether it be recorded or livestreamed. And if your product is publicly known anyway, there’s a strong likelihood that people have already been publicizing it.
These bite-sized images are packed with small explosions of eye-grabbing potential. Afterall, we process all types of communication, not only verbally. This may work especially well with younger shoppers, who use and communicate with emojis much more frequently. Just be careful that you are emoji literate, because their literal image may not be interpreted how you may have imagined.
PS: UV is one of the world’s leading Salesforce Commerce Cloud (Demandware) development & strategy teams. Contact us to see how we can work together.