Blurred background image

FOMO Strategies for Your Salesforce Commerce Cloud Site

FOMO Strategies for Your Salesforce Commerce Cloud Site

There is a bottomless basket of feelings and senses that humans notice that are not crystallized into a word or phrase (depending on the language, of course. But we’ll take this language as our focus).

FOMO Strategies for Your Salesforce Commerce Cloud SiteYou know what I mean: that uneasy feeling when you convince someone to help you out knowing that it’s going to be a major inconvenience. Or that feeling of anxiety when you’re waiting for visitors to arrive. Or how about the feeling of taking pleasure in the misfortune of others.

Fortunately, there are occasions when these common feelings are given an upgrade and get their own word, phrase, or acronym.

How about that uneasy feeling of believing that you’re missing out on something that other people either have or are doing? The fear of missing out; FOMO, which was invented by venture capitalist and author Patrick J. McGinnis in the early 2000s.

FOMO marketing targets shoppers and instills the urge to buy something that is either in high demand or is popular. And there are many ways in which to charge your ecommerce site with FOMOs. Let’s take a look at a handful, which are easy but effective for a tech and dev consultancy to implement on your ecommerce platform, whether it’s a simple WordPress site or a powerful Salesforce Commerce Cloud site. 

Tick tock

Make sure that customers are aware of a deadline of a sale. Communicate this clearly either by listing the end date or showing a countdown timer that will catch the eye of shoppers. You can embed timely reminders to the side of a product page if the sale is specific, or place it on the top of the homepage for general sales.

Pre-ordering

Hyping a product’s pending availability can drive the demand for it if shoppers believe that it’s going to be hot. Plus, beyond any FOMO effects, accepting pre-orders enables you to plan for inventory management as well as raise money for production costs.

Stick a label on it

FOMO Strategies for Your Salesforce Commerce Cloud SiteIf you’re shopping online for a checkered suit and see that there is only one left in stock, it may make your heart rate beat milliseconds faster, encouraging you to inch your finger towards that “buy now” button. Displaying “out-of-production” labels or “limited” labels are going to urge shoppers to buy before it becomes unavailable.

Go live

Inject some life into a product by working with social media influencers to demonstrate it on video, whether it be recorded or livestreamed. And if your product is publicly known anyway, there’s a strong likelihood that people have already been publicizing it.

Add emojis

These bite-sized images are packed with small explosions of eye-grabbing potential. Afterall, we process all types of communication, not only verbally. This may work especially well with younger shoppers, who use and communicate with emojis much more frequently. Just be careful that you are emoji literate, because their literal image may not be interpreted how you may have imagined.

PS: UV is one of the world’s leading Salesforce Commerce Cloud (Demandware) development & strategy teams. Contact us to see how we can work together. 

Related Ideas

If you got value from this article, you may enjoy these other articles, as well. We’re always adding value!

Detecting Trends: What's Happening to eCommerce Activity?
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

Detecting Trends: What's Happening to eCommerce Activity?

What are the key ecommerce trends emerging from the coronavirus pandemic? [...]

To SFRA Or Not To SFRA, That Is The Question
  • United Virtualities: We are UV
  • Commerce

To SFRA Or Not To SFRA, That Is The Question

Should you upgrade SFCC to the latest version or not? Here’s our guide on how to...
Dig into Conversation with your Next Salesforce Commerce Cloud Dev Team
  • United Virtualities: We are UV
  • Salesforce Commerce Cloud

Dig into Conversation with your Next Salesforce Commerce Cloud Dev Team

When searching for a dev team to install your Salesforce Commerce Cloud site, meet all members...

Latest ideas

Our latest thinking about SF Commerce Cloud.

Digital makeover with Salesforce Commerce Cloud
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

Digital makeover with Salesforce Commerce Cloud

Following the digital transformation of e.l.f. via Salesforce Commerce Cloud, they’ve managed to thrive during the lockdown. [...]

Four Festive Forecasts for the Finale of 2020
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

Four Festive Forecasts for the Finale of 2020

Looking into a crystal ball, what can we expect from ecommerce retailers and brands during the holiday season? ...
What is the Cost of Adobe Experience Manager?
  • United Virtualities: We are UV
  • Adobe Experience Manager

What is the Cost of Adobe Experience Manager?

What is the cost of running Adobe Experience Manager? [...]

How can we achieve
awesomeness together?


UV has acquired SFCC & AEM specialist dev shop, Sawyer EffectLearn all about it!
How Do I Choose The Right Salesforce Commerce Cloud Tech Partner? Find out in our free eBook, "The Definitive Guide to Choosing The Right SFCC Tech Partner For You"