Blurred background image

Fit For Commerce: Exercise Products and Salesforce Commerce Cloud

Fit For Commerce: Exercise Products and Salesforce Commerce Cloud

One of the severest sectors of the economy to be hit by coronavirus, which in turn is likely to make it one of the last to emerge from lockdown restrictions, is the health and fitness sector.

From gyms and yoga studios to spin rooms and fitness centers, the doors have remained closed for months, prompting the growth of exercise ecommerce as tech provides a replacement to keep the pounds off and stay fit.

Sales of home exercise equipment as well as online exercise sessions have been at the forefront of alternative, socially-distanced fitness regimes. And the numbers are pretty eye-catching.

Sales of dumbbells rocketed 1,980% in June compared to last year. Weight plates also wielded an increase of 1,355%. And sales of kettlebells soared 1,000%.

Likewise with sales of exercise videos and online classes that are either live or recorded. Gymcatch, a software management company for fitness businesses, has seen a 2,000% increase in online bookings.

Fit For Commerce: Exercise Products and Salesforce Commerce Cloud

A fixed trend?

Of course, the incredible growth of exercise ecommerce is not going to be unsustainable looking forward. As a sharp reaction to social restrictions and lockdown measures, the period of enormous growth is going to slow. But where is it going to settle? 

There are multiple factors in predicting whether online workouts and home gyms are really going to compete with face-to-face classes and hitting the weights with other gym-goers.

Firstly, like many businesses across the country and across all sectors, there are going to be many doors of gyms and fitness studios that are never going to reopen. Those whose local gyms will never reopen, they may consider setting up their own home gym or buy exercise machines as an alternative.

Fit For Commerce: Exercise Products and Salesforce Commerce CloudAnd secondly — and more of a short-term consequence — is that during periods of reopening, many gym-goers are going to be wary of returning to gyms and fitness centers so soon. Alternatively, they’re going to keep with more socially-distanced methods of exercise until they feel safe enough to workout with other people around them.

If you’re a fitness company looking to digitize your physical-heavy services, then working with an experienced Salesforce Commerce Cloud dev shop can transfer your services online if you are able to provide your customers with online exercise sessions. 

And especially if you intend on double-quick launch times, you can have your online bootcamp up and running within 4 weeks with the United Virtualities’ SFCC BootUP.

PS: UV is one of the world’s leading Demandware (now SFCC) specialists. Contact us to see how we can work together.

Related Ideas

If you got value from this article, you may enjoy these other articles, as well. We’re always adding value!

This Week in eCommerce Data: October 9th, 2020
  • United Virtualities: We are UV
  • Commerce
  • This Week in eCommerce Data

This Week in eCommerce Data: October 9th, 2020

This week focuses on how empty stores are expected to be on holiday season, expected global...
What eCommerce Platforms Are the Top Lingerie, Underwear, and Socks Brands Using?
  • United Virtualities: We are UV
  • Commerce

What eCommerce Platforms Are the Top Lingerie, Underwear, and Socks Brands Using?

What ecommerce platforms are the very best brands in lingerie, underwear, and socks?
In Times of Crises: Assess your SFCC Site and Communicate to Customers
  • United Virtualities: We are UV
  • Salesforce Commerce Cloud

In Times of Crises: Assess your SFCC Site and Communicate to Customers

How can you keep your Salesforce Commerce Cloud site running smoothly during times of crises, and...

Latest ideas

Our latest thinking about SF Commerce Cloud.

Lenovo Leverages Adobe Experience Manager
  • United Virtualities: We are UV
  • Adobe Experience Manager
  • Commerce

Lenovo Leverages Adobe Experience Manager

On its way to becoming one of the world’s leading tech companies, Lenovo began to leverage Adobe Experience Manager....
This Week in eCommerce Data: January 15th, 2020
  • United Virtualities: We are UV
  • Commerce
  • This Week in eCommerce Data

This Week in eCommerce Data: January 15th, 2020

This week’s ecommerce round up focuses on ecommerce in 2021, social media digital sales, plus more.
Adobe Experience Manager Part of Home Depot’s Toolbox
  • United Virtualities: We are UV
  • Adobe Experience Manager
  • Commerce

Adobe Experience Manager Part of Home Depot’s Toolbox

How Home Depot uses Adobe Experience Manager to get on top of ecommerce.

How can we achieve
awesomeness together?


UV has acquired SFCC & AEM specialist dev shop, Sawyer EffectLearn all about it!