Experience Cloud Set to Reach the Big $1 Billion Milestone

Adobe’s digital solutions suite, such as Experience Cloud, which includes such goodies like Adobe Experience Manager, Adobe Campaign, and Adobe Audience Manager, is set to reach a massive milestone.

Shantanu Narayan, the CEO of Adobe, recently said that the company is set to reach $1 billion in revenue per quarter, as its clouds are seeing huge growth in the shift to digital-centric experiences.

During the latest second quarter of 2021, Adobe cashed in outstanding results not only across its Experience Cloud but also its Creative Cloud and Document Cloud. Shantanu name dropped some of its key customers in its success – including Netflix, Microsoft, and Wells Fargo.

Let’s take Adobe’s Experience Cloud. It’s become very popular with companies that have been investing in digital tools to enhance personalization in their online experiences.

“Adobe had another outstanding quarter as the shift to a digital-first world continues to accelerate,” said Shantanu. “From students to creative professionals to small businesses to the world’s largest global enterprises, digital is transforming how we work, learn and play.

“Adobe’s mission to change the world through digital experiences has never been more relevant. Our strategy to unleash creativity for all, accelerate document productivity and power digital businesses is working.”

Adobe as a whole saw quarterly revenue hit $3.84 billion for Q2, representing year-on-year growth of 23%. Unpacking the data, we can see the following breakdown:

1. Experience Cloud revenue: $938 million, with year-on-year growth of 21%. Products include Adobe Experience Manager and Adobe Campaign.
2. Creative Cloud revenue: $2.34 billion, with year-on-year growth of 24%. Creative Cloud products include Illustrator, InDesign, Photoshop, Premiere Pro, and After Effects.
3. Document Cloud revenue: $469 million, with year-on-year growth of 30%. Document Cloud products include Adobe Acrobat Reader.

The clouds are rising

The three core clouds of Adobe represent a powerful arsenal of digital solutions – the answers that businesses of all sizes have been implementing or scrambling around to add. This is most likely the reason behind the strong growth that we are seeing.

The necessity to collaborate online, think creatively, and build better personal experiences, has been elevated over the last year. Each cloud suite is highly developed according to its own specific needs (in documenting, creativity, and online experiences) but can also be integrated and used collectively.

“Over the last year,” added Shantanu, “we have seen the critical role creativity has played in the world. Creative Cloud is empowering everyone, from the most demanding professional, to the high school student, to the next generation of social media creators, to tell their stories. Adobe is the leader in core creative categories such as imaging, design, video and illustration, and we are expanding our leadership in exciting new media types, including screen design and prototyping, 3D and AR.

“In a world that requires anyone to be able to create from anywhere, we are building products and services for every surface and platform. Our vibrant creative communities continue to be a tremendous source of inspiration and our goal remains to provide access to a larger and increasingly diverse set of creators and design teams, furthering our strategy of unleashing creativity for all.”

Success also struck Document Cloud, too. “In this digital-first business environment,” said Shantanu, “seamless document workflows across every device and platform are more important than ever for the modern workforce to collaborate and be productive. Document Cloud is accelerating document productivity by powering the paper-to-digital transformation and enabling all document actions including editing, sharing, scanning and signing to be frictionless across web, desktop and mobile applications.”

Diving a bit deeper into the data, there were 30 million visits to PDF pages during the second quarter of the year. In addition, Adobe saw 110 million mobile downloads via Adobe Scan. Customers of Document Cloud include AstraZeneca, Toyota, GlaxoSmithKlinem and Wells Fargo.

According to recent Adobe research, ecommerce spending is forecast to reach $4.2 trillion this year, with ecommerce reaching $1 trillion in the US in 2022. Across both B2C and B2B, businesses around the world are putting more money and time into digital to deliver enhanced and engaging customer experiences.

“Experience Cloud is the most comprehensive solution for content and commerce,” according to Shantanu. “Data insights and audiences, customer journeys and marketing workflow. With unified customer profiles and an open and extensible architecture, Adobe Experience Platform is the clear platform of choice for enterprises to deliver real-time personalization at scale, powering more than 17 trillion audience segment evaluations every day.”

How about new product announcements? “Highlights include Adobe Journey Optimizer,” added Shantanu, “which helps marketers optimize the customer journey across outbound and inbound customer touchpoints; Adobe Customer Journey Analytics, which enables brands to integrate and standardize their online and offline data and is years ahead of any competitive offering. 

“The next generation of Adobe’s Real-time Customer Data Platform to help brands optimize their acquisition and engagement strategies in a first-party data world; a preview of a pioneering marketing system of record, built on Workfront technology, designed to manage complex marketing workflows for greater efficiency and agility.

“And new intelligent commerce capabilities and a strategic partnership with FedEx that will allow every small and medium business to offer expedited shipping capabilities as part of their commerce platform.”

Adobe finds itself in a very strong position to leverage current market trends to sustain its place at the top.

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