The economy is full of companies that play an essential role in the functioning of markets yet due to the nature of their work fly under the radar and remain unknown by consumers.
Well, Clover is likely one of those companies. That’s because it’s highly likely that your local coffee shop and gym take payments through Clover.
That’s because Clover is one of the leading point-of-sale solutions for small businesses around the world.
Clover simplifies the experiences of business owners with its intuitive products for back office management. These include things such as payroll and performance reviews, helping to eliminate paperwork for local businesses.
By its nature, Clover’s user base covers a broad range of industries and sizes, from huge stadiums to family bakeries. This means that it needs great flexibility in how it showcases its website to its global user base – having to cater for each language and geo-specific products.
The problem, though, was that Clover’s content management system wasn’t able to manage this complexity.
“People just kept adding plug-ins to the point that the CMS system would go down multiple times a day,” said Felicia Wu, the content design manager at Clover. “And when multiple people were editing the system would go down as well.”
Stacked on top of these issues around reliability, there were other issues that included a poor digital experience, in which it wasn’t able to tailor its website for different countries; a big reliance on their engineers given that its content was baked into the code; tedious launches where updates to its website took 2 weeks to go live… 2 weeks!
In light of these weaknesses, Clover went in search of a better solution. More specifically, it needed a solution that was capable of empowering its teams to work more effectively as well as streamlining workflows; capable of integrating with new tools for its evolving tech stack; capable of structuring its content to use across multiple channels; and capable of unifying its content into a centralized hub.
The content solution
They found a modern content management system solution that had the capabilities to elevate its site to the next level.
They found Contentful, the headless content management system that now enables Clover to localize its content depending on its market to customize project offerings; to accelerate content updates of all language versions of its website; and drive engagement through the development of personalized experiences.
Contentful has an easy-to-use interface that facilitates the integration of its teams. And it allows the marketing team to pump out more content in a fraction of the time. It’s had benefits for the development side of the shop, too. “As an engineer,” said Rachel Church, one of its software engineers, “using Contentful has been a joy. I thoroughly enjoy the API delivery of the content.”
The content management system also enables strong management. “We leverage Contentful’s permissions and roles to give the right people the right access to different areas,” said Tim Suh, Clover’s senior product manager. “We don’t have to worry about somebody accidentally breaking something in another area.”
Using Contentful, Clover built out its digital experience with the CMS at its core. Today, Clover can create, manage, and update its content across multiple versions of the site in multiple languages.
“Contentful has helped unify the organization,” added Tim. “Everybody from legal to marketing to our help writers and product managers are able to interface with Contentful and all of that reduces our time to market as well as our cost of development.”
Felicia added that: “With Contentful, we’re able to provide the right content to the right people at the right time and in the right place.”