Blurred background image

eCommerce Welcomes a Wave of DTCs

The ongoing digital shift has become supersized in the last half a year — in fact, within All Things Commerce, it has been such a recurring headline that it has become common sense.

Yet if you flick through the newspaper you’ll soon reach a smaller yet not insignificant headline: the tectonic movements toward online commerce has brought with it a wave of direct-to-consumer (DTC) brands along with it.

Figures for the growth of DTC online sales are forecast to hit 24% by the closing of 2020, building on last year’s online sales of $14.28 billion

And having passed through the gates of Labor Day we find ourselves facing the fields of the fourth quarter — traditionally a parade of holidays and celebrations that together consist of commerce’s most important time of the year.

DTC digital drive

The pandemic and its monumental knock-on effects have accelerated the growth of ecommerce… by half a decade according to recent studies.

Yet in the tone of Tolstoy, not all growing DTCs are growing for the same reasons. Adapting to fresh and unforeseen challenges for an unspecieCommerce Welcomes a Wave of DTCsfied timeframe, DTCs quickly had to make a choice: digital or die — or at the very mildest level, digital or deeply struggle. Because on the one hand physical stores closed, meaning DTCs were cut off from their supply of oxygen, and on the other, customers had to connect to digital spaces in order to get their retail fix.

Heading further into the logistics of DTCs, there were actually two separate yet parallel developments. The first relates to the previous paragraph: brands had to start selling online because of being cut off from their traditional exposure in retail stores and shops. The second development has been DTC brands having to start selling online because their suppliers and manufacturers stuttered or hesitated from its limited supply of work.

Straight from the hand that feeds

Some of the biggest brands in food have made the digital switch during the pandemic and have launched their own DTC ecommerce website. Among these is Heinz, whose Heinz To Home website is the company’s first DTC line, and is selling packages of staples like spaghetti and beans. Hosted on Shopify, Heinz To Home is all based on their customer trends and tastes.

eCommerce Welcomes a Wave of DTCsAnother recent DTC launch was Hershey’s that now allows customers to buy the sweet stuff online. Hosted on Salesforce Commerce Cloud, the multinational is one of the world’s largest manufacturers of chocolate, and now sells candy bundles, and the latest seasonal treats like for Halloween.

Then there is the snack brand KIND that actually grew its DTC channel on Salesforce Commerce Cloud all the way back in 2017, and is reaping the rewards of having a robust and relevant ecommerce setup as the pandemic hit and lockdowns were enforced.

PS: UV is one of the world’s leading Salesforce Commerce Cloud (Demandware) development & strategy teams. Contact us to see how we can work together.

Related Ideas

If you got value from this article, you may enjoy these other articles, as well. We’re always adding value!

Set Fresh Benchmarks for your eCommerce Performance
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

Set Fresh Benchmarks for your eCommerce Performance

With the norms of ecommerce currently irrelevant, what are the new benchmarks to track your company’s...
Green Therapy: the Growth of Gardening eCommerce and Salesforce Commerce Cloud
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

Green Therapy: the Growth of Gardening eCommerce and Salesforce Commerce Cloud

With the growth of gardening ecommerce under lockdown conditions, Salesforce Commerce Cloud can act as fertile...
Salesforce Commerce Cloud Conversion Optimization: Should You Require a Login For Sales…. Or Not?
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

Salesforce Commerce Cloud Conversion Optimization: Should You Require a Login For Sales…. Or Not?

Choose your own login adventure: requiring logins or not is part of the secret sauce of...

Latest ideas

Our latest thinking about SF Commerce Cloud.

This Week in eCommerce Data: April 9th, 2021
  • United Virtualities: We are UV
  • Commerce
  • This Week in eCommerce Data

This Week in eCommerce Data: April 9th, 2021

This week’s ecommerce round up focuses on extra ecommerce spending during 2020, trends in teen spanding, plus more. ...
Paper in the Clouds: AEM Forms Moves to the Cloud
  • United Virtualities: We are UV
  • Adobe Experience Manager
  • Digital

Paper in the Clouds: AEM Forms Moves to the Cloud

Adobe Experience Manager puts paper in the cloud with its Forms capabilities.
What is the Difference Between a CMS & a DXP?
  • United Virtualities: We are UV
  • Adobe Experience Manager
  • Commerce
  • Contentful

What is the Difference Between a CMS & a DXP?

So what is the difference between a content management system (CMS) and a digital experience platform (DXP)?

How can we achieve
awesomeness together?


UV has acquired SFCC & AEM specialist dev shop, Sawyer EffectLearn all about it!