Cast your minds back to November 2020.
In the world of technology, Google was flirting with the idea of displaying a Core Web Vitals badge on its search results page.
The reasoning behind it was for Google to provide transparency when it comes to a webpage’s performance in terms of Core Web Vitals.
That way, digital users would be able to choose which page to click on using all relevant information.
One month later we even got an example of how this would look in Google’s search results.
But then in January of last year, Google backtracked and admitted that it may not go live after all – but that was all we knew.
Now, the tech giant has said that there are no plans for a Core Web Vitals badge, that’s according to Google’s Search Advocate John Mueller.
Recently, during a Google hangout session, a question was directed towards John, asking for an update on the state of the Core Web Vitals badge.
Despite saying that a special badge would never not happen (sorry for the double negative), the chances of it materializing are closer to single figures.
“I can’t promise on what will happen in the future, unfortunately,” said John. “And since we haven’t done this badge so far, and it’s been like over a year, my feeling is probably it will not happen.
“I don’t know for certain,” he added, “and it might be that somewhere a team at Google is making this badge happen and will get upset when I say it, but at least so far I haven’t seen anything happening with regards to a badge like this.”
John went on to say that “my feeling is, we wanted to show a badge in the search results for Core Web Vitals or Page Experience, then probably we would have done that already.”
One important point to insert here is that, like tech as a whole (and life in general as it goes), Google is always evolving just like its Core Web Vitals. The way Core Web Vitals are displayed to users today will most likely not be the same tomorrow.
“Everything around Core Web Vitals and Page Experience is constantly being worked on,” added John. “And we’re trying to find ways to improve those metrics to include other aspects that might be critical for websites or for users that they care about.
“So, I wouldn’t be surprised if any of this changes. And it might be that, at some point, we have metrics that are really useful for users, and which make sense to show more to users, and maybe at that point we’ll have something more visible the search results, or within Chrome, or I don’t know. It’s really hard to say there.”
One final point to make about this (lack of) decision is that you can kind of see why a Core Web Vitals badge may not make sense. After all, because the parameters of Core Web Vitals keep changes, and benchmarks as to what score is considered good changes, so too with the criteria for earning a Core Web Vitals badge.
Having said that, who knows what the landscape will look like a month from now or a year from now.