For a handful of years now the demand for the mining tech of Celonis has been growing.
Celonis is a data processing company that comes out of Munich, Germany. Yet it also has a major office over this side of the Pond in New York.
However, since growing quickly after being founded around 10 years ago, it began to feel the limitations of its own legacy tech for managing its own online content. Both their developing team and marketing team felt like it was time to elevate its tech to deliver better content to its customers and visitors (potential customers).
Developers were additionally tasked with helping out the marketing team when it came to things like updating the website and deploying pages. The truth is that it relied on using one content management system as well as a separate digital solution for its landing page creation for its campaigns.
Content has to be manually carried from one channel to another, making laborious work for all involved and the stretching of time it took to launch new content.
So Celonis decided to migrate their legacy content management system to the new, headless content management system of Contentful.
Adopting Contentful allowed their teams to publish and manage with the need to bring in devs to finish the process. Creatives create while devs develop. Meanwhile, they now have the ability to preview content as it will appear on the website, allowing them to tweak and fine-tune their content.
“Working with our web development team, we’ve built out a new strategy around content management that really democratizes it for all our internal folks,” said Brandon Ortiz, the VP of marketing at Celonis.
Their translation capabilities have also expanded. “We have 1,400 pages of content on Celonis.com,” said Pekka Hiltunen, its head of web design and development, “in both German and English. “This much publishing would have been impossible without Contentful’s componentized architecture.”
Having marketing and development use the same platform, they can now work in more united ways. “Together, we’ve built out a new strategy around content management that really democratizes it for all our internal folks,” added Brandon Ortiz, VP of marketing and content.
“We’ve built a ton of awesome features that would definitely not have been possible if we had to create each page manually, or with a page-template approach,” according to Pekka.
These new features include A/B testing and personalized tags, a fresh site-wide search function and on-demand publishing for content such as press releases.
The omnichannel push
The Contentful platform also enables businesses to carry out better omnichannel strategies. Content makers type in text into the platform and can categorize each component, making sure that the right content appears in the right places.
And the sandbox that is used by content creators provides a safe working space for the creation and editing of content, but also acts as a self-documenting style guide for the website.
If a new field is added to the website’s back-end, or there is a change to a validation rule, then that change is reflected in real time in the sandbox.
And finally, with Contentful, things are just that bit more fast and easy. Celonis packed up from its old legacy CMS home and migrated to its new home in the space of… two weeks – an incredibly short amount of time for a whole website relaunch.