Crystal Clear Communication: Smartling and Adobe Experience Manager

The language translation company Smartling, based in New York City, has recently announced an integration with leading DXP Adobe Experience Manager.

This is good news for retailers and brands who need to provide multiple versions of their communication with their customers – across their website, email marketing, promotion, etc. So if you’re a footwear company you can display one version of your site in English, and another in Spanish, along with all communications tailored for your customers.

The Smartling integration means that customers are able to take hold of its powerful translation management system, language translation solutions, and its visual context translation interface.

The company has been a long-time Adobe Experience Manager provider, which goes all the way back to 2012, and is now an innovate-level partner with Adobe, meaning that it is a key provider in the Adobe Exchange partner program, and has access to important resources to cater towards customer wants and needs.

“Adobe Experience Manager is the platform of choice for some of the world’s largest brands with the most complex digital experience requirements,” said Smartling’s VP of Product Andrew Saxe.

“We invest a lot of time in developing our Adobe products,” Andrew continued, “and maintaining support for the content management systems of today and tomorrow. AEM Cloud is the future, and we’re incredibly excited for our customers to leverage the Smartling integration to manage global websites with the simplicity of our cloud-based translation management system and services.”

It’s crucial for many reasons. Take for example a product announcement that has been well marketed and amplified through social media, in addition to an effective marketing campaign. Everything has been strategized and geared towards one particular day. Your brand’s website is going to experience a jolt of traffic making its way to your page to get a glimpse of your much-hyped project release. If a message really catches on, even a tweet can lead to spikes in site traffic.

Having a scalable and agile content management system is a prerequisite for such short and heavy shifts in web traffic to an ecommerce store.

Adobe Experience Manager is founded on an architecture that scales automatically, a huge advantage for brands that are frustrated by and limited to the infrastructure issues when trying to scale upwards. Also vitally, it is built on top of all previous Adobe innovations and investments, and will be familiar to the user.

“The content that powers today’s digital experiences is incredibly exciting,” said Smartling’s VP of Language Services Gavin Grimes. “We’re seeing snappy headlines, body content to explain uncharted product segments and tons of user generated content like reviews, not to mention all the nuanced words used to power digital shopping carts and checkout flows. Managing the quality of translation and balancing its cost is a nuance that Smartling has addressed with an innovative service delivery model that puts our customers first.”

There you have it. Adobe Experience Manager is going places, and is understood in those places thanks to its non-exhaustive language translation capabilities.

PS: ArganoUV is one of the world’s leading Adobe Experience Manager development & strategy teams. Contact us to see how we can work together.